1. Kadi sarva vishwa vidhayalaya
S.K.Patel Institute Of
Management & Computer
Studies

2. Name Roll No.
 Katariya Mehul 40
 Jivani Dhaval 36
 Kukadiya Gunjan 47
 Mandavia Dhaval 50
 Bhuva Sunil 11
 Guided By :- Prof.Shweta Mehta
 Submitted On:- 20th Sep,2013
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3.  Senior executive in marketing organization
dealing with high value consumer goods. You
wanted introduce some innovative
techniques of sales promotion. And finalize
the stages of communication process and
awareness program me to achieve objectives.
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4. CEO:-
DHAVAL MANDAVIA
MANAGING DIRECTOR:-
MEHUL KATARIYA
MARKETING EXECUTIVE :-
SUNIL BHUVA
DHAVAL JIVANI
GUNJAN KUKADIYA
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5.  Company Logo:-
 CompanyTagline:-Smile Plzzzz…
 Company Product:- Camera
Gunjan Pro- 15000
Gunjan HD- 25000
Gunjan Star- 35000
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6.  The communication process is sender-encoding-
transmission device-decoding-receiver, which is
part of any advertising or marketing program.
 Encoding the message is the second step in
communication process, which takes a creative
idea and transforms it into attention-getting
advertisements designed for various media
(television, radio, magazines, and others).
 Messages travel to audiences through various
transmission devices. The third stage of the
marketing communication process occurs when a
channel or medium delivers the message.
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7.  Decoding occurs when the message reaches one
or more of the receiver's senses. Consumers both
hear and see television ads. Others consumers
handle (touch) and read (see) a coupon offer.
 One obstacle that prevents marketing messages
from being efficient and effective is called
barrier. Barrier is anything that distorts or
disrupts a message. It can occur at any stage in
the communication process. The most common
form of noise affecting marketing communication
is clutter.
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8.  Smd gunjan series digital cameras take high-
quality photos and allow immediate viewing on
the camera or on a computer.
 It is possible to transfer photos to the computer
for use in creative projects or to share photos with
friends, family, or business associates on the
Internet, via email, or by disk.
 The cameras come with software for editing,
storing, and printing the photos. Transferring and
printing one or more photos at a time is possible
depending on the capabilities of the printer.
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9.  14 selectable image full frame resolutions: 4800 x
3600, 2400 x 4800, 1600 x 1200 and 800 x 600
 Autofocus aids for easy focusing
 Scale bar, annotation, and time/date labeling
 Shading correction
 Removable and reusable Compact Flash Type I
memory card (48MB supplied with camera).
 Self-timer with ten-second delay.
 Auto flash with red-eye reduction.
 Image LCD (1.8-inch liquid crystal display) for
previewing and reviewing photos.
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10.  4x digital zoom
 General warranty information
 Smd product Duration of warranty
 Software 90 days
 Digital camera 1 year
 Flash memory card 1 year
 Accessories 90 days
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11.  Offer a trade-in – we provide them to trade in
their old product for a discount on something
new.
 Offer easy payments or installment plans –
 Use your car cycle
 Signs, banners and posters .Place them in
public places or get permission to display
them in private businesses where people
gather.
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12.  Social Networking
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Social network
• Company’s website
• Face book
Social network
• Twitter
• Blog

13.  Direct mail
 Calendars- Create a promotional calendar
featuring your products and other information
about our company.
 T-shirts – Create custom t-shirt with our
company logo printed on them. Give them to
our staff to wear, and they’ll passively
promote our company everywhere they go.
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14.  Put on a demonstration
 Television Adv: Our company make an
agreement with youth icon and bollwood
personality Shradhha Kapoor for building of
brand awareness.
 Channels-Starplus,Sports
Sab TV
 She also took part in reality
shows which is sponsored
by our company.
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15.  News paper advertisement :-
Times of India
The Hindu
Local news paper of every state
 Hoardings:-
At a Fly over bridge
Outside of Theater/Multiplex
Outside of mall
 Offer upgrades – Let customers know when there
is an opportunity to upgrade a product to make it
better or add additional functions
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