This is the presentation I held at the Alta Scuola Politecnica (May 2014).

1. Gummy Industries
How to create and run a
community
Alta Scuola Politecnica

2. 2
Alessandro Mininno - @alekone - @gummyindustries

3. Il consumatore post moderno
Why do companies
need my work?
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5. 5

6. It worked until 2001
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8. 8

9. CONSUMERS
CHANGED
9

10. A CHILD SEES
20.000
ADS EVERYYEAR
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11. 8
MINUTES ISTHEAVERAGE
ATTENTION SPAN ONTV
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The attention span of a Goldfish is 9 seconds

12. CONSUMERS HAVE
NICHETASTES
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14. 68%
OF PEOPLETRUST
CONSUMER OPINIONS
FOUND ONLINE
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http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/

17. Il consumatore post moderno
HOW DOTHE BRAND
CONCEPT EVOLVE?
17

18. “BRANDSARE NOW
PUBLIC PROPERTY”
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Ellen Peatry Leanse - Google
Our lawyer assures that’s inaccurate

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22. Inserisci qui un occhiello
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24. Il consumatore post moderno
THIS ISTHEWORLD
THAT IWORK IN
24

25. Il consumatore post moderno
WHAT ISA
COMMUNITY?
25

26. “Community is a group of
people with unique shared
values, behaviors and
artifacts.”
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-The Community RoundTable

27. Which offline communities
come to your mind?
27

28. What do they have
in common?
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29. RULES
LANGUAGES
COMMUNITY MANAGERS
PLACE
GOAL
29

30. Hub Pool Web
Apple, DucatiNike Jordan Family

31. Il consumatore post moderno
WHAT ISA
COMMUNITY
ONLINE?
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35. W.o.W.
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Club Nintendo Italia

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44. Il consumatore post moderno
USING COMMUNITY
TO LEVERAGE
COMMUNICATION
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https://www.youtube.com/watch?v=bVcAoE-ysbQ

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http://www.youtube.com/watch?v=Tt9NBtW4sbA

47. Il consumatore post moderno
WHAT BUSINESS HAS
A COMMUNITY
BUILT-IN?
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48. 48
Come fare innovazione grazie alla rete?

49. 49
Come fare innovazione grazie alla rete?

50. 50
Come fare innovazione grazie alla rete?

51. 51
Come fare innovazione grazie alla rete?

52. Come cambia il consumatore?
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53. Inserisci qui un occhiello
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56. Gummy Industries S.r.l.
Via Manzoni 22/c
25126, Brescia
Tel 030 5241468
www.gummyindustries.com
twitter.com/gummyindustries
info@gummyindustries.com
A presto!