Stand out and get your dream job in marketing
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I remember how, as an MBA student, I was keen to get advice on what marketing recruiter were looking for in new recruits, and on how I could land a job in a marketing team. So, now with 10 years of experience post-graduation as a successful marketer, I felt it was my turn to share some wisdom and tips about the effective ways I found new positions and challenges. And also what to know, show and expect to become a marketer.
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Stand out and get your dream job in marketing
- 1. HOW TO STAND OUT & LAND YOUR DREAM JOB (IN MARKETING) London Business School, Marketing Club, Feb 2017
- 2. PASSIONin just one word
- 3. Without passion you don't have energy, without energy you have nothing.
- 5. My career so far 2000 20041997 2006 2012 20162003 AN ENGINEER A MARKETER AN ADMAN SPECIALISING IN LAUNCHING STUFF FR UK AU/US FR
- 6. Power of the network • Engineering school alumni • Friends of friends • Milkround / the school network • Old connections • Linkedin • Any organisation, club you belong to?
- 7. What I am passionate about • Creativity • Music – playing/writing • Street Art / Modern Art • Advertising • Curiosity • Trying new services (early adopter of Linkedin,Twitter, Instagram) • Experimenting • Sidegigs
- 9. SO MUCH AT YOUR FINGERTIPS TO EXPRESS YOUR PASSIONS
- 10. SO, HOW DO YOU GET INTO COOL MARKETING JOBS?
- 11. #1 BE PASSIONATE (don’t just appear to be)
- 12. #1 BE PASSIONATE • About your field (CRM, Advertising, UX, Product, Brand, Insights…) • About your sector • About the marketing industry • Go Beyond • Know the « gods », the mythology
- 16. Hype Cycle for Digital Marketing and Advertising, 2016
- 17. When is the last time you went to the Tate?
- 18. “I honestly believe that advertising is the most fun you can have with your clothes on.” - Jerry Della Femina
- 20. #2 DRIVE • Be proactive / Be there • Join forces / play nice • Manage expectations • Communicate • Stand your ground
- 21. A few ideas • Search party • Keep channels open • Go rogue • Be the Millenial
- 23. #3 TELL STORIES • Know narrative tricks • Rehearse your stories / Practise & test • Have a few anecdotes ready • Be visual. Can you sketch? • Always be ‘on brand’ / Always be closing
- 24. $5,000 video $200M in sales in Y4 $1B acquisition in Y5 The power of a story
- 25. Screw features! What are the benefits?
- 27. #4 BE A PROJECT UBER-MANAGER • Note: job/internship seeking is a project • Say what you do / Do what you say • Make Gantt you BFF • Follow up
- 29. #5 KNOW HOW TO NEGOTIATE • Be a deal maker • Know what you want • Package approach • Anchor! • Keep eyesllle on the prizellle
- 31. The parking lot • Know your numbers / compute on spot • Deliver value: moonlight?Volunteer time? Do a research project? • Write a synthetic note, slideshare or blog post on area of interest. • Be eager, not eager beaver • Interview etiquette / Be professional • Have a clear job scorecard • Be a marketer: segment/target, positioning/messaging, inbound/outbound • Do you have a brand / a voice? Don’t be everyone’s cup of tea.
- 32. You’ll never be ready, you’ll never be perfect “Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring.” ― Marilyn Monroe
- 35. Great courses • Marketing • Analytical Marketing • Negotiation & Bargaining • Some Funding /Venture class • Branding • Exchange? • Customer Behavior • Channel Management • “Screenplay analysis”
- 36. Great books • Marketers tell stories – Seth Godin • Ogilvy on Advertising – David Ogilvy • A big life (in Advertising) – Mary Wells Lawrence • It’s not how good you are, it’s how good you want to be – P. Arden
- 37. Where to find me • grigal.mba2006@london.edu • Twitter: @GuillaumeRigal • Instagram: @guillaume • Linkedin…
- 38. One last quote from my Eurostar ride “Be raw, be you and be ready to risk it all when it comes to pursuing your dreams.” - Valeria Hinojosa
Hinweis der Redaktion
- Counterbalance – a friend from an MBA in a very prestigious US school had a spreadsheet for her whole life
- How I got each job: Milkround Linkedin / Network (Mindshare internship)
- Having 3 kids is perfect!
- I had a blog and a flickr account. Claim to fame: quote in the FT about Myspace acquisition But now you have Soundcloud, Youtube, Slideshare, Tumblr…
- Know the names, the people, not just Steve Jobs.
- Facebook Ads Snapchat API Marketing Automation
- The world has changed. Maybe i don’t need to tell you. It’s not the old boy club. Everything is out there, all connected.
- New Girl : Winston non story Stanford study: statisctics alone: 5-10% retention rate. Coupled with anecdote: jumps to 65-70% Example: I have 730 GMAT score / Top of my class in engineering school / … Doesn’t tell me anything about who that person is It was a cold, grey and rainy january day…
- Nader Tavasoli, Bruce ?, Gillian Ku, John Mullins, Mark Ritson