This document outlines a presentation on using social media for nonprofits. It discusses why crowdfunding is effective for nonprofits, providing statistics on individual donations. It then provides guidance on launching a successful crowdfunding campaign, including setting goals and deadlines, telling compelling stories, mapping donations to impact, and promoting the campaign. Next, it offers tips for using social media effectively as part of the campaign, such as following an editorial calendar and focusing on peer-to-peer asks. Finally, it stresses the importance of celebrating donors by announcing milestones and showing donors the impact of their contributions.

2. Lindsay J.K. Nichols
Communications Director
GuideStar USA
@GuideStarUSA
lnichols@guidestar.org
www.guidestar.org
Who Are We?
Join the conversation on Twitter: #SM4NP

3. Lesley Mansford
CEO, Razoo
@lesleymansford, @razoo
Lesley@razoo.com
www.razoo.com
Darian Rodriguez Heyman
Co-Founder, Social Media
for Nonprofits
@dheyman, @sm4nonprofits
Darian@SM4NP.org
Who Are We?

4. • Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
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5. Why Crowdfunding?
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6. Why Crowdfunding?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
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7. $300 Billion
donated by individuals each year
Why Crowdfunding?
Source: Chronicle of Philanthropy
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8. Online Giving:
13%
Why Crowdfunding?
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9. Growing at:
35% - 55%
Why Crowdfunding?
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10. It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
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11. The power of social: your network trumps your wallet.
You are here
Your LinkedIn network
#vmlearn
Why Crowdfunding?
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12. “Donating makes me feel
wonderful,it gives me a
great sense of self-worth.”
– Donor, Millennial
75%
63%
70%
solicited donations from their
network for a cause
volunteered in 2011
of millennials donated in 2011
A new generation of givers are online.
Why Crowdfunding?
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13. Launching Your Campaign
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14. Launching Your Campaign
How NOT to launch…
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15. Launching Your Campaign
How TO Launch
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16. Just Do It
Fail Fast, Fail Forward
How to Launch
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17. 1) Set a SMART goal & a deadline
2) Tell a compelling story
3) Map donations to impact
4) Start with your inner circle
4) Start!
5) Don’t be afraid to ask
Plan Ahead
How to Launch
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18. Pick a Well-Defined Goal & Deadline
How to Launch
• $20,000
• By July 1, 2013
• SFES Playground
• For 647 Kids
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19. Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
How to Launch
Start End
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20. Tell Your Story and Be Creative
How to Launch
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21. How to Launch
Upload
Content
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22. Images are Powerful…
How to Launch
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23. Fundraisers with
videos typically
earn 4X more!
…Videos Even More So
How to Launch
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24. How to Launch
Map Donations to Impact
Think Incrementally
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25. Website
Widget
Social Media
Press Releases
Promote Your Fundraiser
How to Launch
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26. Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
How to Launch
Start With Your Inner Circle
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27. Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
How to Launch
Don’t Be Afraid to Ask
#SM4NP

28. Using Social Media
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29. • Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan for Success
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30. • Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Using Social Media
Active Social Media Times
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31. • ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
Using Social Media
ROI = Realization of Influence
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32. =$18
Using Social Media
Share & Ask for Shares
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33. Using Social Media
Think 50/50
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34. The Ask: 5 Minutes/Week
Using Social Media
Form a Social Media Marketing Committee
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35. #vmlearn
CELEBRATE!
Thank Your Donors
#SM4NP

36. • Announce when milestones are met
• Send “thank you” notes
• Show donors their impact
Thank Your Donors
Stay In Touch
#SM4NP

37. #vmlearn
Thank Your Donors
Show Donors Their Impact
#SM4NP

38. Thank You!
Darian@SM4NP.org
Twitter: @dheyman
Lesley@Razoo.com
Twitter: @LesleyMansford
www.guidestar.org
Twitter: @GuideStarUSA
www.facebook.com/GuideStarUSA