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- 1. 1-866-4106539 (US) Conference Code: 427 795 7952 WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano
- 2. WordPress for Nonprofits It s About More than Just a Platform • Fundamentals of a Successful Website It s about more than just a platform • Choosing the Right CMS Is WordPress right for you? • Going Beyond the Theme Don t celebrate too early WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 3. Successful Website Allows you to focus on your mission • Brand Distinction Interaction with your visual representation makes your brand more valuable • Content at the Core Keeping content as the priority is key to maintaining a relevant web presence • User Experience Don t let your platform get in the way of the user experience because you re cutting corners to make it work • Get Users Take Action Convert your users from seekers to readers to supporters WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 4. Choosing the Right CMS Is WordPress right for you? When you have to choose a CMS, what questions are you asking? WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 5. Choosing the Right CMS Is WordPress right for you? • Will it Help You Accomplish Your Organization s Goals? Evaluating your functional and operational requirements is the first step. • Open-Source vs. Proprietary As proprietary systems serve a very specific purpose, content management is not always a priority. • WordPress vs. The Others WordPress leads market share for CMS-based websites. Many developers hate it, but content managers love it. WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 6. It Packs a Mean Punch WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 7. WordPress It Packs a Mean Punch • Open-Source Development A philosophy, or pragmatic methodology, that promotes free redistribution and access to an end product's design. • Website or Blog? Both. Originally designed as a blogging tool, but refocused for comprehensive website management. • Great for Nonprofits A lot of bilities WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 8. Great for Nonprofits The bilities of WordPress • Capability • Flexibility • Trainability • Manageability • Affordability WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 9. Great for Nonprofits The bilities of WordPress • Capability - Content management system at its core - Can manage an entire website or just a blog - Plug-in oriented, so you re not stuck with the basics • Flexibility • Trainability • Manageability • Affordability WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 10. Great for Nonprofits The bilities of WordPress • Capability • Flexibility - Thousands of plugins available - Highly customizable - Integrates well with other systems • Trainability • Manageability • Affordability WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 11. Great for Nonprofits The bilities of WordPress • Capability • Flexibility • Trainability - Very little to learn, and easy to understand - Easy to train new people that join your team - Several tutorials available • Manageability • Affordability WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 12. Great for Nonprofits The bilities of WordPress • Capability • Flexibility • Trainability • Manageability - Don t have to fuss with a complicated system - Don t have to be an IT professional - Allows communication professionals to regain control of their site • Affordability WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 13. Great for Nonprofits The bilities of WordPress • Capability • Flexibility • Trainability • Manageability • Affordability - No cost for the software and cheap to host - Several themes that are cheap or free - Low upfront cost means more to invest WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 14. Going Beyond the Theme WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
- 15. Going Beyond the Theme Don t celebrate too early... • Installation and themes are only the beginning It s like a house with no furniture • Don t just dump in content Think beyond copy and paste, and make content strategy the focus • Themes don t include strategy Remember the objectives of a successful website: Brand, Content, Experience, Action • Work with the right team Maximize your success with the right experts guiding you WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano A Blackbaud Production!