6. Lacking Quality Visual Design
• No Standards for Comparison
– Too early to know what looks good
• Dominated by IT & Programmers
– “Web design” not even a term yet
• Limitations of Technology
– Small monitors
– Slow processors
– Poor graphics rendering
– Low bandwidth
– Few web-safe fonts
9. Where Were the Designers?
• Good Design Existed through Other Media
– Creativity was all around, but it wasn’t browser ready
• Print Dominated the Design Industry
– The best designers worked with paper
• Website Took Back Seat
– Web lacked a sufficient audience
– The presence wasn’t very flattering
– No proven results yet
11. The Battle Begins…
• Designers Bring Quality
– But it’s hard to build
• Compromises Lower Potential
– Visual and Interactive meet in the middle
• Still Fighting Technology Limitations
– Bandwidth
– Browser Compatibility
– Web Safe
14. Flash Saves the Day
• New Trend Emerges
– Designers can package work with better fonts, colors
and textures
• Technology Boost
– Leads to more animation and user interaction
• Video Playback Compatibility
– With Flash on almost every computer, no longer have to
fight over video formats
18. This Internet Might Stay
• User Portals
– More than just email and search, it’s the gateway to the
World Wide Web
• Social Networking
– Chat Rooms, MySpace, Campus Networks
• Gaming and Fun
• News and Media
• Entertainment
• Marketing
22. Internet Enabled Devices
• Traditional desktops and laptops are not the only
way to access the internet. Now we have:
– Smart phones
– Tablets
– Netbooks
– eReaders
– Internet Televisions
– Game Consoles
– Vehicles
– Home Appliances
25. Mobile Optimization
• Consider the context of the mobile user.
– What are their goals?
– What is their environment?
• Optimize the presentation of the content for
smaller screen sizes
• Optimize the performance of the website to save
valuable bandwidth
26. Responsive Web Design
With the number of different web enabled devices
growing, Responsive Web Design allows a website to
respond to their changing environment
27. Mobile Tablet Desktop
http://clearairchallenge.com/
31. Social Media Integration
• Social media websites now offer tools to integrate
with your website.
• Share widgets allow users to share your content
with their social network
• “Like” and “+1” buttons allow users to show their
support for your page or organization
• RSS feeds can allow other websites to pull in your
content and extend its reach.
33. CSS3 Animations
• Adobe Flash was the de facto standard for
animations on the web
• CSS3 is now powerful enough to deliver animated
experiences that rival Flash
• Why use CSS3?
– Mobile compatible
– Open Standards
– Easier to edit and manage
39. Transmedia Storytelling
• Telling parts of your story across the website,
mobile and social media.
• Multiple points of entry, which means multiple
points of discovery
• HTML5 allows a new level of interactivity that goes
beyond standalone videos.
• Audience has a participatory experience that goes
beyond just reading and watching.
• Effective way to raise awareness and inspire action
45. Web Audio
• Audio on the web has a bad reputation, however, in
other fields of user experience design, sound is an
important method to providing user feedback.
• The Web Audio API allows sounds to be processed
faster with higher precision
