Guide By Cell Mobile Overview

Guide by Cell, Inc Dave Asheim, President December 2010 ,[object Object]

What are your goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First: What is “mobile”? Is it computing? …… .or communicating? ,[object Object],[object Object],[object Object],[object Object]

What is “mobile”? Is it computing? …… .or communicating? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How mobile is your audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your visitors own a powerful “mobile” device… How might they use it at your museum? ,[object Object],[object Object],[object Object],[object Object]

1. Gather info Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio ,[object Object],[object Object],[object Object]

1. Gather info Central park Celebrity Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio ,[object Object],[object Object],[object Object]

1. Gather info New York Times article about Central park Celebrity Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio ,[object Object],[object Object],[object Object]

1. Gather info Audio Tour: Contemporary Sculpture at Chesterwood “ Geography of Curiosity” Audio tour of Chicago Design Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio ,[object Object],[object Object],[object Object]

1. Gather info Missouri Botanical Gardens, Welcome To My Garden, a Guide by Cell Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio ,[object Object],[object Object],[object Object]

1. Gather info Irvine Ranch Conservatory Audio Tour Action What type of information? How does it work? Your Department Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio ,[object Object],[object Object],[object Object]

1. Gather info Action What type of information? How does it work? Your Department Read Fun facts, trivia, directions to points of interests Send a text message or email and receive auto response ,[object Object],[object Object]

1. Gather info Action What type of information? How does it work? Your Department Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff ,[object Object],[object Object]

1. Gather info Action What type of information? How does it work? Your Department Access the Web Your Website (or any website) ,[object Object],[object Object],[object Object],[object Object]

1. Gather info Action What type of information? How does it work? Your Department Access the Web Your Website (Or any website) ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Gather info Action What type of information? How does it work? Your Department Access one-stop source of info Text, video, audio, interactive application ,[object Object],[object Object],[object Object],[object Object]

1. Gather info Action What type of information? How does it work? Your Department Watch Video Content Follow a link on YouTube or Video file ,[object Object],[object Object]

2. Have fun Action What type of info? How does it work? Your Department Play Scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips ,[object Object],[object Object]

2. Have fun Action What type of info? How does it work? Your Department Play Smartphone game (app) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience ,[object Object],[object Object]

2. Have fun Action What type of info? How does it work? Your Department Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen ,[object Object],[object Object]

2. Have fun Action What type of info? How does it work? Your Department Access hidden content (Augmented reality) Virtual visualization of content Visitor points cell phone camera at display item to view overlay of virtual information ,[object Object],[object Object]

2. Have fun Action What type of info? How does it work? Your Department Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web ,[object Object],[object Object]

2. Have fun ,[object Object],Action What type of info? How does it work? Your Department Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web ,[object Object],[object Object]

2. Have fun Action What type of info? How does it work? Your Department Engage with audio content Audio recordings related to display items Visitor dials a phone number and hears content that accompanies items in the exhibit ,[object Object],[object Object]

2. Have fun Audio Tour: The Florida Aquarium Action What type of info? How does it work? Your Department Engage with audio content Audio recordings related to display items Visitor dials a phone number and hears content that accompanies items in the exhibit ,[object Object],[object Object]

3. Share the experience Action What type of info? How does it work? Your Department Share on Twitter, FourSquare “ Love the contemporary art exhibition @ ABC Museum” Use text messaging, Mobile Web or Smartphone app to update Twitter ,[object Object],[object Object]

3. Share the experience Action What type of info? How does it work? Your Department Share on Facebook or Tumblr “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook ,[object Object],[object Object]

3. Share the experience Action What type of info? How does it work? Your Department Leave text comment Written feedback or questions Send text message to advertised number or shortcode ,[object Object],[object Object]

3. Share the experience Action What type of info? How does it work? Your Department Leave audio comment Voice recording of opinion or feedback Access visitor feedback by dialing a number or using shortcut embedded in audio tour ,[object Object],[object Object]

3. Share the experience Action What type of info? How does it work? Your Department Take a Survey Visitor satisfaction rating Visitor texts in feedback survey answers or records audio message ,[object Object],[object Object]

3. Share the experience Action What type of info? How does it work? Your Department Take a Survey Visitor satisfaction rating ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Share the experience Action What type of info? How does it work? Your Department Share multimedia content Picture or video Visitor uses cell phone to instantly share pictures or videos of museum experience via Flickr, Facebook, Twitter, picture message, or e-mail ,[object Object],[object Object]

4. Spend money Action What type of info? How does it work? Your Department Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill ,[object Object],[object Object],[object Object]

4. Spend money Action What type of info? How does it work? Your Department Make a pledge Donation amount Donor texts any pledge amount to short code ,[object Object],[object Object]

4. Spend money Action What type of info? How does it work? Your Department Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee ,[object Object],[object Object]

4.Spend money Action What type of info? How does it work? Your Department Get Discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons ,[object Object],[object Object]

4. Spend money Action What type of info? How does it work? Your Department Get Discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons ,[object Object],[object Object]

4. Spend money Action What type of info? How does it work? Your Department Buy from gift shop Gift shop coupon code Visitor receives text message to redeem discount code at the gift shop ,[object Object],[object Object]

How monitor activity User activity report

How to monitor activity Activity report

How to monitor activity Call in location report

But wait – you ain’t seen nothin’ yet. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to get started? … take the first step!

For follow-up questions ,[object Object],[object Object],[object Object],[object Object],Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell

Guide By Cell Mobile Overview

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Guide By Cell Mobile Overview

Ähnlich wie Guide By Cell Mobile Overview (20)

Mehr von guidebycell

Mehr von guidebycell (8)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Guide By Cell Mobile Overview