3. So you want to be on television, eh?

4. Why?

5. Television reaches a mass audience.

7. 98.5 million Americans watched. And the 2004 Super Bowl was broadcast around the world.

8. More than 540,000 people complained to the FCC.

9. Why did Janet Jackson’s boobgate cause a stir?

11. When television was first introduced, it was ephemeral. It was on air, and then gone. If you missed it, you missed it forever.

12. In the old days, we might not have even seen the wardrobe malfunction. It happened so fast!

13. How is TV different from print?

19. By the mid-1950’s, television was ubiquitous. And it’s influences were enormous!

21. Why do you know who these people are?

22. How did TV shape American culture?

23. Good night and good luck.

24. How many of you watch the network news now?

25. At least once every day? Morning shows? At 6:30? Late night?

26. Even every once and a while?

27. Why? Why not local news?

28. What is the difference between local news and national news?

29. What is the difference between local news and national news? National news tries to take specific events and explain them in-depth .

31. Until the arrival of the FOX network in 1986 , the big three networks nearly had a monopoly. The originals: ABC , CBS and NBC

32. Then came cable. And the demassification continued.

33. So what?

37. Demassification. We have SO many options now.

39. And there are more than 300 cable networks.

43. VOD is the future. But what does that mean?

46. If people aren’t watching commercials, how will networks survive? Commercials = money Money = more TV

47. No, really. They are looking for ways to make money now that the old system is flying out the window.

48. How does that affect you, the future journalists of the world?

49. Journalism is a business. Ugh. It makes me sick just thinking about it.

50. People are slow to change their habits. And that is why we still have local broadcast news and the evening network news.

52. Local broadcast news won’t be going away. FOX29 keeps increasing their local news production.

53. But the way that broadcast news generates revenue will likely change. The same goes for newspapers. And magazines. And radio. And the Internet.

54. Joel Stein proposes that product placement is the future.

56. Either way, broadcast news is a constant battle for eyes.

57. Next class: How do you know what is good broadcast journalism? It’s getting harder and harder to find.