Clarity CMS - A Brief Overview

Presented by Clarity Ventures, Inc.

ClarityProjects.com

© 2009 Clarity Ventures, Inc.

About Clarity

 Bios, Competencies
Relevant Project Briefs

 APPIC, Aguirre, J.D. Rush, FabCon, Forbes
Systems

 Project management
 Capacity & training
Timeline



Texas C Corp

Decade in IT industry


MS .NET, ASP.NET development


Microsoft Certified

 Independent software vendor
 Dynamics stack, SharePoint
SEO Certified

 Austin, TX (HQ)


Chris Reddick – Strategy, SQL, ASP.NET, MOSS

Chad Perry – .NET, SQL, ASP.NET, MOSS

Matt Wire – SQL, ASP.NET, SEO

Steven Serna – ASP.NET, Design, SEO

Jeff Widener – Strategy & Initial planning


Marina Marsh – Web Strategy & Development

Vera Maxakova – Design, PHP, CSS/HTML, JScript

Den Marcelo – Design, XHTML, CSS, Flash, JScript

Aghasi Aghabalyan – .NET, SQL, ASPNET, Flash

Matt Greener – CSS/HTML, PHP, .NET, Flash



ASP: Classic, 1.1, 2.0, 3.0, 3.5

 SQL: 2000, 2005, 2008
 IIS 5, IIS 6, IIS 7
 Windows Server: 2003, 2008
 Hosting, E-mail, Domains
 Enterprise MOSS
 Localization, E-commerce, Client Portal
 SEO, Marketing, Graphics/Design

MS Stack: Certified Dynamics GP, CRM, Exchange, SharePoint



• ClarityProjects.com


APPIC.Org

 Classic ASP Development, SQL injection attacks
 Multiple redundant security layers
 Purged 2,080,000 fields in infected database
 Addressed server maintenance issues
 Automated backups
 IIS 6.0 and Server optimizations
 Error handling & automated e-mail reporting

 Live website maintenance, time critical updates
 Project management, Security, & maintenance
 Straight from the Client:
“I really appreciate Clarity’s sensitivity to the timeline for getting these
programs reinstated. Greg and I, and the Board, have been very happy
with your responsiveness and the work you have done. Thank you!
Thanks, -Teri Simoneau”


AguirreRoden.com

 Enterprise CMS system
 5 sites; Single project portfolio data source
 Integrated sub-sites with custom branding
 Immersive Flash and AJAX integration
 Database driven flash image gallery
 CMS manageable portfolio &AJAX image rotators
 Hosting, domain setup, rolling backups, site uptime
stats & 3 minute keep-alive

 Custom enterprise website app from scratch
 Planning, design, project management,
implementation, & maintenance
 Straight from the Client:
“Great job on the site! – Kristin Lichtenauer
I’ve been on/off the site throughout the day. I just noticed the flash on the
home page with the zoom out of the photo. AWESOME!
Thank You, -Lisa Roden”


J.D. Rush Client Portal

 Enterprise MOSS SharePoint 2007 integration
 Securely expose protected Client files through
public facing Client portal system with security
enabled login
 Integrate sub-sites with custom branding
 Live hosting and development assistance with pre-
existing internal staff to enable and launch J.D.
Rush Client Portal
 Remote assistance via conference and screen sharing
 Video screen capture & audio training for ongoing
reference

 Custom enterprise website app with MOSS
integration


Fabcon, Inc.

 Enterprise class pre-sale CRM & workflow
management intranet solution
 Integration with Oracle, Outlook, and internal
legacy & proprietary systems
 Cutting edge user-interface; desktop like speeds
 Complex internal calculations & logic to process
sales estimates on the fly for projects with
50,000+ calculation dependencies
 Role and user based security and functionality



Forbes Industries

 Custom catalog system, immersive presentation
 Two websites & two CD-Rom catalogs; Single live
data-source
 Quote request/ordering system
 Intuitive backend administrative system
 SEO Driven, Marketing Centric Design



93% of consumers worldwide use search engines to find & access

websites
Source: Forrester Research

 85% of qualified Internet traffic is driven through search engines,
75% of search engine users never scroll past the first page of results
Source: Seventh WWW User Survey - Georgia Institute of Technology

 Potential customers form an opinion of your company within 3-4 seconds
Source: General consensus, online Marketing experts

 Website appearance is essential as an Internet Marketing Tool
Source: Deam Rass, Internet Marketing Specialist


Professional design & marketing

SEO enabled framework

CMS & backend admin

Integration

Clarity project management



Professional Graphical Design

 In house design/graphics team
 Multiple mockups for review
 Effective, intuitive designs


Complete SEO

 Add & update page titles, meta tags, and keywords
 Optimize text structure and keyword density
 Validate with multiple “spider” simulators

Results & Certification

 SEO Professional Certification
 #1 & 2 position in Google search
 Next slides for samples


Clarity CMS

 Simple & intuitive: similar to Microsoft Word
 Save thousands of dollars
 Make your life easier!

Intuitive Functionality

 Text, Images, Links
 Flash, Video, Media
 Versioning, Approvals
 Copy page/module
 File Uploads / FTP
 Security & Roles


Needs Analysis

 Review both short & long term plans Example Project Plan, Task Breakdown, & Timeline

Time & Cost Estimates

 Cost estimates & included functionality
 Establish timeline &

Communication Plan

 Establish weekly or bi-weekly schedule
 Project success criteria & reporting

Execution & Review

 Implementation
 Weekly reporting
 Time-logs
 Project site
 Live development site

Hosting transfer, validation, training

 Validate & transfer application
 Take project live
 Conduct on-site or virtual training
 Video recording
 Training manual

Maintenance & Service

 Discounted maintenance rates
 Ongoing service and communication


• Weekly updates via conference calls
• Solicit feedback
• Discuss progress

• Live Development site
• ClarityProjects.com/PreferredClient

• Client Portal
• Automated bug tracking
• Feature requests
• Attach documents, screenshots, etc.


Basecamp


JumpChart


Camtasia


GotoMeeting


Harvest Timer



Basecamp

 Real-time collaboration and
communication portal
 Consistent, timely project
updates via e-mail through
Basecamp site
 File sharing with everything
in one place… no hunting
through e-mails, etc.


JumpChart

 Quick, simple, effective site-mapping
and content revisions
 Communicate overall site plans
 Deliver content in text based format
to build site framework
 Makes entire development process
smoother and more seamless


Camtasia

 Screen and audio capture to deliver
immersive, directed training
materials
 Always available, unlimited playback
 Specific training catered to project
 Save internal training time… send a
link to the appropriate training video
and enable your team to deliver
results quickly & effectively


GotoMeeting

 Screen and audio capture to deliver
immersive, directed training
materials
 Always available, unlimited playback
 Specific training catered to project
 Save internal training time… send a
link to the appropriate training video
and enable your team to deliver
results quickly & effectively


Harvest Timer

 Real-time tracking of project hours
used to date
 Bi-Weekly / Weekly time reporting
 Get an up to date view on project
hours and detailed task breakdowns
upon request
 Effective project management begins
and ends with delivery and
execution… this tool enables our
team to bring our full spectrum of
resources to bear in the most time
and cost effective manner


• Next Steps
• Summary
• Questions?


Review initial proposal


Client references


Live Demo(s)


Discuss/set project timeline



Topics Discussed

 Business challenges
 Clarity positioned to help
 Similar projects
 System features & Benefits


Next Steps

 Review initial proposal
 Contact client references
 Discuss project timeline

 Set next action point…


Clarity CMS - A Brief Overview

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