SphinnCon 2010 presentation on link building via guest posts and how to manage and research the project successfully. Deals with the relationships towards clients, writers and yourself.
9. Link Factors Comparison By Source Directory Article Like Useless Says Nothing Article Dir. Mediocre N/A Low 2 nd context They control They control Comment Flags F.S. F.S. (0) Body Varies Relevant Directory Need ++, Nofollow? Variable Low - Medium 2 nd context Poor Mix Forum Sig Low Low ; variable Body Quality They control Hub Finder Deeplinks High Medium + Body You control You control Guest Post Other Page Potential Human Interest Location Co-Citation Page Title