1. Planning the DOUBLE PAGE SPREAD
Agency Name Unleashed magazine
Model Danielle Emina
Camera height/angle/distance Mixture of Close ups/Medium shot/straight ahead
Location The lift, urban setting, or a car.
Lighting Nothing added, natural lighting.
Mise-en-scene (incl. props, costume) A car, the lift, urban setting contributing to the
urbanisation of the magazine.
Attempted connotation A car, the lift, urban setting contributing to the
urbanisation of the magazine.
Planned denotation
Contingency (in case of model absence/weather) Shout outside- model- member of the class- basket
ball court or music rooms.
Alternate angle Low angle aiming up
Thinking points: Use of natural light
Comments: Chosen model is representative of the typical buyer that “Unleashed” magazine aims to attract.
Magazine clearly puts across message that the magazine is aiming to attract youthful urban people with a keen
interest in music. Fact that Keirum Williams is of a black ethnicity, as well as other images featured in the
magazine, also shows that the magazine is aiming to attract a range of different type of teenagers rather than
a specific kind. Through this the connotation that R&B music is purely for black people is dispelled of.