1. Fit’n’Well
and
The New Zealand Fitness
Industry
Meher Tarapore
Caring Consultants

2. • Fit’n’Well are a successful chain of
fitness centres in Australia
• They want to expand into New
Zealand. Should they?
YES
NO

3. BUT,

4. Each year, gym
membership
gro ws by at
least 3%…

5. …because
many self
conscious New
Zealanders are
spending
considerable
money on
dieting and
exercise…

6. GYM LAZY
… and an
increasing
awareness of
the benefits of
exercise has
also made more
people attend
gyms.

7. SO the recession has not STOPPED
spending…
…it has CHANGED the way
New Zealanders spend.

8. “In tough times, brands with
integrity rise to the top.”
New Zealanders are still
spending millions…
but on products they:
• TRUST
• BELIEVE in

9. BUT…
…obesity, especially childhood
obesity is a growing trend…

12. Busy people of today appreciate…
• Convenience
• Simplicity

13. People also enjoy working out in groups
because the environment is…
• Motivating
• Friendly
•Fun
…and this creates a sense of belonging…

14. …which creates an emotional
attachment so members
do not want to
leave their
gym.

15. SO…
d
Fit’n’Well should expan .
With clever marketing
and
a stimulating environment…
…Fit’n’Well should be able to
ATTRACT and RETAIN members.