3. SeriouslyâŠwhat is Twitter?
âș Twitter is a tool that allows you to share
short updates, 140 characters or less, with
people in your network.
âș You can also read othersâ updates in your
network as well
âș Twitter is based in the social networking
side of applications and has some great
business potential
4. How do I use Twitter?
âș You can go to Twitter and simply âsurfâ
othersâ updates. If you were to go to Guy
Kawasakiâs for example, you would see his
latest tweets:
5. How do I use Twitter?
âș The best way to use Twitter is to sign up for
an account.
âș It is free
âș You do not have to tie it into your cell
phone and get text messages
âș It is free
âș Did I mentionâŠit is FREE?
6. Signing up for an Account
âș Prettybasic stuff
âș Go to http://twitter.com/
âș Click
âș Put in some basic info, then create your
account
âș Note: Choose wisely of your screen name!
âș You will have to verify your creation via
email but it is quick
7. âAnd Theyâre OFFâ
âș You can now Tweet (that is the art of
posting on Twitter) away
âș Go onâŠ.start Tweeting
8. What can I do on Twitter?
âș Simply and basically, you can Tweet
âș Tweet about what you want
âș Bring value to those that you want as your
audience
ï§ If your audience is your old college buddies, tell
them what you are doing
ï§ If your audience is your customer base, bring
value to them with info about your products,
plans, ideas, specials, etc
9. Twitter Anecdote
âș Kogi Korean BBQ truck in LA Tweets its next
stop
âș Lines of 300 to 800 people are waiting for
the truck at its stops!
âș This has all been done with Twitter
âș Here is a link to the LA Times article:
ï§ http://www.latimes.com/theguide/restaurants/la
-fo-kogi11-2009feb11,0,4560062.story
10. I Tweeted, Whatâs Next?
âș Congrats, welcome to Twitter
âș Now, you may want to follow someone
âș You can choose who ever you want to
follow
âș The choices are endless; family members,
workmates, friends, celebrities, etc
11. How to find someone
âș Twittermakes it easy, just click the button
in the upper right hand corner âFind Peopleâ
12. Follow Someone
âș Once you find the person you are looking
for, simply hit the âFollowâ button
âș Now, when you log into Twitter, you will see
their Tweets as well
13. Someone is Following me!
âș Yes, people can follow you too.
âș This is your audience!
âș Bring them value!
âș The more followers you have, the cooler
you are in Twitter world!
ï§ Just kidding. Some do believe this (note the
Ashton Kutcher vs CNN incident). But, what
matters is the value you bring your audience.
14. Twitter Etiquette
âș Yes, proper etiquette has even found its
way to Twitter
âș Proper Twit-iquette says that if someone
follows you, you should follow them
âș You should also send them a Direct
Message thanking them for the follow
âș I do not practice this exactlyâŠ
15. I donât want to follow you
âș Twitter is free. Therefore, there are people
that use Twitter to promote things you may
not want to see or deal with.
âș If you get a follow from someone you donât
know, donât follow them.
âș In fact, Twitter has this great feature of
being able to âBlockâ other users.
âș I have started using the âBlockâ feature with
some of the more unsavory Twitter-ers
16. What does â#â Mean?
âș The â#â, or hashtag, is a tagging system that
was created on Twitter
âș It allows Tweets to be grouped into specific
groups
âș For example, Tweets concerning Product
Management tend to contain â#prodmgmtâ
in them.
âș You can then search for all the Tweets with
a specific hashtag (more on searching later)
17. What does â@â mean?
âș Twitter has spawned a nomenclature all its
own
âș When you see the â@â symbol, someone is
mentioning or replying to another user on
Twitter
âș It gives you the chance to look that person
up and see if you want to follow them
18. Replies
âș When you see an â@nameâ at the beginning
of a message, the Tweet is most likely a
reply to something before
âș Some people have conversations back and
forth in such a manner
19. Retweets
âș Retweets are the Holy Grail of Twitter! You can
retweet what others have said that you find
interesting.
âș These are signified with an âRTâ at the beginning of
a Tweet
âș They are generally followed with â@â and the name
of the original Tweeter
âș Being Retweeted is the BOMB! You have said
something that someone else in the world found
interestingâŠwho would have thought?!?
20. Twitter Home Page
âș Letâs review what you might see on your
Twitter page
âș Plain old Tweet from an associate:
âș Reply or Mention:
âș Retweet (RT):
21. Direct Messages
âș When two people follow each other (sounds
like the beginning of âThe Talkâ with my
kids!) they can Direct Message (DM) each
other
âș DMs are only seen by the sender and the
recipient
âș Its just like an email, only in 140 characters
22. Searches and Questions
âș Twitter is a great resource for searching info on
topics, people, competitors, workouts, whatever!
You can find links to almost anything on Twitter
âș You can pose questions on Twitter as well. People
in your network or out (by using searches) can
respond to your topic. Great way to start a dialog
about a topic quickly
23. Celebrities and Twitter
âș OK. Ashton, Oprah, Britney. They all
Tweet. But, what are they tweeting about
and do I really care?
âș You have to answer that one for yourself!
âș I follow two celebrities, Lance Armstrong
(@lancearmstong) because I dig his tweets,
cycling, Tour de France, Livestrong, etc.
The other is Natalie Coughlin
(@nataliecoughlin)âŠjust âcause ï
24. Basics
âșI think we have covered the basics
âș Twitter is about getting your name out. It
is another medium to do so.
âș Twitter can help build a brand for your
company or product or charity or whatever
âș Twitterâs potential in business use is just
being tapped
25. Why do this in PowerPoint?
âșIdonât know. It just felt right. I guess I
could Tweet the whole thing, but then how
much use would it be for those that are not
on Twitter?!?
26. Why did I do this?
âșI get asked about Twitter in my daily life
âș This helped me explain it to others and
provide a place for them to learn about
Twitter as well
27. Advanced Twitter Topics
âș Yes, there are advanced Twitter topics!
âș The next few slides will talk about a few
topics such as:
ï§ Pictures and Twitter
ï§ URL ShortnersâŠ.huh?
ï§ Twitter Clients (other ways of using Twitter
without have to go to the website)
âș Thereare more but these should help wet
your appetite!
28. Pictures and Twitter
âș You can post pictures via other sites that tie
into Twitter!
âș YFrog and Twitpic are just 2 of many
popular sites
ï§ http://www.twitpic.com/
ï§ http://www.yfrog.com/
âș You can post a picture, add a tweet and
voilaâŠyour tweet includes text and a URL to
the picture you uploaded!
29. URL Shorteners
âș OK. You only have 140 characters to say it. You
donât want to waste that with a HUGE URL.
âș URL shorteners (I like http://tinyurl.com/) provide
a way to take a link and make it very short.
âș For example, this
ï§ http://crankypm.com/2009/07/guest-post-death-funnel-haw
âș Becomes
ï§ http://tinyurl.com/l23wbs
30. Twitter Clients
âșA Twitter Client is another system that puts
some more pretty on the front of Twitter
(you know, lipstick on a pig)
âș Many clients offer integrated features such
as saved searches, URL shorteners built
right in, integration with picture sites, etc.
âș Some even allow integration with Facebook
or other Social Networking sites
31. Twitter Clients
âș There are many clients out there
âș I like TweetDeck, it runs in the Adobe AIR
Framework which some people do not like
âș Choose one that is best for you, there is no
right answer on this test question!
âș Clients exist for Windows, Linux, Mac,
iPhone, CrackberryâŠI mean BlackBerry (I
use UberTwitter on my Crackberry)
32. Conclusion
âș The End.
âș âGo on. Go home. Why are you still sitting
there?â (Bad Ferris Bueller reference)
âș Thanks for reading and I hope you found
this interesting. You can follow me on
Twitter at:
http://twitter.com/scottcote