13. Example: course/event/seminar evaluation Invitation/Registration Course/Event/Seminar Mapping of expectations and prior experience (Questions to course holder) Evaluation (I) ” Did they like it?” Evaluation (II) ” Did you learn anything?” Evaluation (III) ” Did they use it later? ” Evaluation (IV) ” Did they generate results”
14. Evaluation – 4 level model by Kirkpatrick Level 1 Reaction Level 2 Learning Level 3 Behavioural change Level 4 Result Time Evaluation complexity Individual learning Organisational learning Was the experience pleasant? Did you learn anything? Did you put in practice? Did it generate results?
15. Example: Sales / HR process evaluation Customer expections Actual deliverables Expectation gap Deal with any variance immediately Rejected offer Mapping and evaluation of initial activities Meeting evaluation Entry- evaluation Exit- evaluation Reinforce relations to existing customers t