BOSSdev's webinar, "Online Gaming- Now Any Business Can Play" is here as a resource for you to learn from and reference as you try to educate yourself and your clients on the viability of these great Marketing tools. Feel free to visit http://www.bossdevportal.com to access more whitepapers, decks and webinars that deal with leveraging Social Media for business objectives as well.
2. ONLINE GAMING
Now Any Business Can Play
Flash Branded Games
Boutique
Start Up
Enterprise
Branded Flash Games : Intro Now Speaking : Cosmin Ghiuaru
3. CAST AND CREDITS
COSMIN GHIUARU | Interactive Solutions Architect
aka âSpeedyâ
GRANT KRAVITZ | Business Development Director
aka âClydeâ
MICHAEL DRAGICH | Rich Media Solutions Architect
aka âShadowâ
Branded Flash Games : Credits Now Speaking : Cosmin Ghiuaru
4. INSERT COIN AND PRESS START
Who is BOSSdev
Our Experience
Where We Play
BFG : Press Start Now Speaking : Grant Kravitz
10. WHAT IS A
âCASUAL GAMERâ?
BFG : Who Are The Players? Now Speaking : Grant Kravitz
11. NOT JUST FOR KIDS
Ages
18-24 25-34 35-44 45-55 over 55
13%
17%
18%
25%
27%
Source: Ad Age ,Casual Games Info and Stats, March 26, 2008
BFG : Who Are The Players? Now Speaking : Grant Kravitz
12. FUN FOR A GIRL OR A BOY
Male
48%
Female
What is ROI?
52%
BFG : Who Are The Players? Now Speaking : Grant Kravitz
13. SHALL WE PLAY A GAME?
Do You Share Games With Friends or Challenge Them to Beat Your Score?
100%
75%
67%
50% 58%
25%
Yes
0% No
Female
Male
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
BFG : Who Are The Players? Now Speaking : Grant Kravitz
14. + FUN
A
Do Games Help Educate Kids?
100%
75%
95% 91%
50%
25%
Yes
0% No
Girls
Boys
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
BFG : Who Are The Players? Now Speaking : Grant Kravitz
15. KID TESTED, NUMBERS APPROVED
How the Top 85 Food Brands Market to the Online Youth Demographic
80
Total Surveyed
70
60
50
40
73
65
30
53
20
25
10
0
Advergame
Sweepstakes
Offer
Promotions Offer Online Access
Membership
to TV Commercials
Source: Advertising Education Foundation, Food Giants Expand Child-Targeted Advergame Marketing,
AdAge.com. July 19, 2006
BFG : Who Are The Players? Now Speaking : Grant Kravitz
17. RICH MEDIA BANNER ADS
Leverages Existing Games
Reach Varied Audience
Increase Web Traffic
Engage More Users
Relevant Quick Stats
BFG : The New Arcades Now Speaking : Michael Dragich
18. CASUAL GAME PORTALS
In Game Ads
Share
Game Health
Game Popularity
BFG : The New Arcades Now Speaking : Michael Dragich
19. SOCIAL MEDIA NETWORKS
Leverage Facebook Platform
In-Widget Game Play
Build Recurring Users
Desktop Distribution
Relevant Quick Stats
BFG : The New Arcades Now Speaking : Michael Dragich
20. MOBILE DEVICES
Mobile Link
Mobile Point
Relevant Quick Stats
Games are Going Mobile
BFG : The New Arcades Now Speaking : Michael Dragich
22. Branded Flash Game Expected Revenue
$350
Millions
$300
$250
$200
$150
$100
$50
$0
2004 2009
Source: Yankee Group
BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
23. PLAY IT AGAIN, FLASH
Number of times particular games are played
75%
50%
25%
Male
0%
Female
More 4-5 2-3
Than 5 1
Times Times
Time
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
24. SIMON SAYS SMILE
Do you have a positive opinion of companies that sponsor free games?
100%
75%
50%
25%
Male
0%
Female
Yes
No
Not Certain
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
25. MORE BUCK FOR YOUR CLICK
Would you purchase a product from a sponsor of a free game?
75%
50%
25%
Male
0%
Female
Yes
No
Not Certain
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
BFG : Tokens or Quarters? Now Speaking : Grant Kravitz
26. CHOOSE YOUR
SKILL LEVEL
BFG : Choose Your Skill Level Now Speaking : Michael Dragich
27. LICENSED
OFF THE SHELF
BFG : Choose Your Skill Level Now Speaking : Michael Dragich
35. KEEPING SCORE
DISTRIBUTION, TRACKING,
& ANALYTICS, OH MY
Branded Flash Games
36. TRACKING AND ANALYTICS
Itâs Tuesday 12:14pm, do you know where your Flash game is, and whoâs playing it?
DISTRIBUTION CHANNELS :
TRACKING & ANALYTICS :
BFG : Keeping Score Now Speaking : Michael Dragich
37. POWER UP
LINKS & RESOURCES
Branded Flash Games
38. LINKS AND RESOURCES
OPT IN :
DISTRIBUTION CHANNELS :
âąClearSpring â http://budurl.com/clearspring
âąGigya â http://budurl.com/gigya BOSSdev Portal â http://budurl.com/BDportal
âąFacebook â http://budurl.com/FBads
Opt in to our mailing list and recieve :
âą Source for this presentation
SOCIAL GAME PORTALS : âą Audio archive of this webinar
âąKongregate â http://budurl.com/kongregate âą Information from BOSSdev on how
âąMyGames â http://budurl.com/mygamesto Branded Flash Games can specifically help
âą Addicting Games â http://budurl.com/addictgames you and your company
âąMiniClip â http://budurl.com/miniclips
STATISTICS CITED HERE :
âą Source in context on each slide
TRACKING & ANALYTICS :
âą Google Analytics
âąMochibot â http://budurl.com/mochibot
BFG : Power Up Now Speaking : Michael Dragich
40. THANK YOU
Twitter - #BDgaming
Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru
Grant Kravitz + gkravitz@bossdve.com + www.Twitter.com/gkravitz
Michael Dragich + mdragich@bossdev.com + www.Twitter.com/dragich
Follow BOSSdev + www.twitter.com/BOSSdev
Detroit | Austin | New York | Los Angeles |Toronto
Social Media | Branded Flash Games | Virtual Communities
Rich Media | Application Dev. | Website Dev. | Mobile Apps.
T 866 267 7282 |W bossdev.com
Hinweis der Redaktion
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Casual gamer is a loosely defined term used to describe a type of video game player whose time or interest in playing games is limited compared with a hardcore gamer.Casual gamers can conceivably consist of any people who show more than a passing interest in video games, therefore it is difficult to categorize them as a group. For this reason, games which attempt to appeal to the casual player tend to strive for simple rules and ease of game play, the goal being to present a pick-up-and-play experience that people from any age group or skill level could enjoy.
Cite Reference
Cite ReferenceNo WhammiesWho Wants to Be a MillionaireHead to HeadYou Sunk My BattleshipPretty Sneaky Sis Donât Pass GoFree ParkingBe a Winner at the Game of AdvergamingChallenge, Share, PromoteSend GamesLions and Tigers and Bears, oh myClicking and Playing and Buying oh my!
A+ FunDo Games Help Educate Kids?Plays Well With OthersLearning CurvePlay and LearnSimon SaysLeapFrog the CompetitionA+ FunIs Learning FunTake a Chance
Kid Tested,Numbers Approved
Notes here . . .
Banners have come a long wayTheyâre not the red headed step child of marketing that they once were, during the days of seisure inducing, blinking gif bannersMuch to the contrary, now that weâre able to leverage the power of Flash within banner ads, weâre able to encourage user interaction, in a much more engaging mannerSo much so, that Banner ads now, are often fully fledged websites.
Bullets can change or be removed alltogetherWhere?KongregateMiniClipArmorGamesAddictingGames
Add screenshot slides of Social Media Networks . . . Bullets can change or be removed alltogether
Multiple Game Controllers - 3 controllers that sayAtari â Start UpNintendo â BoutiquePS3 or Wii - Enterprise
iPhone / Blackberry subsequent slides (no more than two â and make sure theyâre branded [if I can find one/two])
ROI (Coins from Super MB or Cherries/fruit from PacMan)Discuss leveraging above tracking and analyticsGoogle Analytics for Flash GamesROEAdvertisting Model (MochiAds)Direct Sales (Mobile Applications / App Store)Build and Community
according to Boston research firm Yankee Group.advergame industry is expected to generate $312.2 million by 2009, up from $83.6 million in 2004, according to Boston research firm Yankee Group. Which is an increase of 373.45% in 5 Years.
The advergame industry is expected to generate $312.2 million by 2009, up from $83.6 million in 2004, according to Boston research firm Yankee Group.Line Graph (money over time)Expected Increase by X%
Simon Says SmileDo you have a positive opinion of companies that sponsor free games?
More Buck For Your ClickDo you have a positive opinion of companies that sponsor free games?
âCustomâ for Bejeweled should really refelct the fact that itâs an âOriginal - Classic Arcade Gameâ and NOT original game as in (we started with this engine in our library, type of thing)
Focus on ClearSpring integration which supports custom analytics and distribution through multiple channels
Super Mario Brothers âMushroomâ(related resources, links, and general âpracticalâ info/takeaways)Be sure to âopt inâ to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebook Game
(related resources, links, and general âpracticalâ info/takeaways)Be sure to âopt inâ to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebookGame PortalsKongregate â MyGames Addicting Games - http://www.addictinggames.com MiniClip - http://www.miniclip.com
Super Mario Brothers âMushroomâ(related resources, links, and general âpracticalâ info/takeaways)Be sure to âopt inâ to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebook Game
Trim / BudURL (related resources, links, and general âpracticalâ info/takeaways)Be sure to âopt inâ to our mailing list to recieve : The resources contained in the presentation A link to an archive of this webinar Information from BOSSdev on how Advergaming can specifically help you and your Distribution ChannelsClearSpring / GigyaFacebookGame PortalsKongregate â MyGames Addicting Games - http://www.addictinggames.com MiniClip - http://www.miniclip.com
Add âCherriesâ from Pac-ManTHATâs the ticket ïâCoins from Super Mario Brothers (maybe in place of the âOâ,s or, maybe just bouncing around on footer
Include INFO on this slide, but not this specific graphic, make graphic more consistent with other graphics
Development â to Interactive â StrategicBest in class â partners in key regionsUkraine = 100+ full-time, including dedicated project management
Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term \"advergames\" was coined in January 2000, and later mentioned by Wired's \"Jargon Watch\" column in 2001. It has been applied to various free online games commissioned by major companies. With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or \"viral marketing\".Branded Flash Games are small, interactive, easy- to-install forms of entertainment that can be placed anywhere on your website. Choose from several ready to play games (categories include sports, puzzles and memory), or contact us about creating a one-of-a-kind branded flash game experience! You can insert banners, rotate ads, or even insert your favorite quotes to entertain your audience. Best of all, there are no complicated downloads; all your visitors have to do is click and play!Branded Flash Games can add instant and compelling content to children's sites, charities and businesses alike. They also offer a fantastic creative outlet. For example, if your site advertises a bar or restaurant, BOSSdev can create an flash game experience that looks and feels just like your establishment! In addition, each flash game can be branded with your company's colors and logo so that you are always at the forefront of your visitors' minds! Advertise sales, point out site updates, even include ticker-style menus to entice your customers during breaks in their games. The possibilities are virtually endless!
In 2008 MTV Networks surveyed free online gamers regarding the types of advertising they were willing to accept in exchange for playing such games. Banner ads and advertiser-sponsored games got the highest responses, at 47% and 42%, respectively.