A short presentation from Gendec Design detailing the fundamental considerations when developing an effective web-presence.

1. Guidelines for an Effective Web-Presence
ABC ELECTRONICS
THE CUSTOMER
Wednesday July 29, 2009

2. Guidelines for an Effective Web-Presence
The Customer is King

3. ABC ELECTRONICS CORPORATION
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50 Locations across Australia & New Zealand
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Annual turnover 2008 – AU$350M
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New business from Internet – 23%
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Return Business – 64%
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Suppliers – Korea, Japan, China
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Associated Company – Disadvantaged Parts
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Head-Office & IT Department – Melbourne
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4. Our Organization
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5. Training Package Components
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ICA05 – Information & Communication
ICAA4142C –
Design a Web-Site to Technical Specs
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ICP05 – Printing & Graphic Arts
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MMX07 – Marketing and Media
@2009 – BOTOX Slide 5 of 26

6. ABC ELECTRONICS CORPORATION
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50 Locations across Australia & New Zealand
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Annual turnover 2008 – AU$350M
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New business from Internet – 23%
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Return Business – 64%
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Suppliers – Korea, Japan, China
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Associated Company – Disadvantaged Parts
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Head-Office & IT Department – Melbourne
@2009 – BOTOX Slide 6 of 26

7. USER-INTERFACE DESIGN SPECTRUM
User-Expectation Best Practice
Constraints –
Budgets, Time-frame, Skill-base, Hardware
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8. Key Questions about Web-Sites
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What are the different types of web-sites?
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Why would a company want a web-site?
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Why do technical guys design the front-end?
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What do users ask of a Commercial Site?
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9. Key Answers about Web-Sites
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What are the different types of web-sites?
Commercial, Social, Informational, Educational
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Why would a company want a web-site?
Convert Clicks to Customers
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Why do technical guys design the front-end?
By default. Should be Marketing Department
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What do users ask of a Commercial Site?
Can you...; How much...; How soon...
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10. Web Presence
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Web-Presence versus Web-Site?
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Huge Marketing Potential
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Global Market Penetration
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Converting Clicks to Clients
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Connecting & Supporting the Client-Base
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Essential part of Business Credentials
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11. Technical Specifications
Implied Specifications
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Reach the widest possible audience
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Build a system that is easy to maintain
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Maximise use of existing hardware & skills
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Minimise user-environment requirements
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Future-proof by following standards
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12. Technical Specifications
Explicit Specifications
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Stay within budget or reduce costs
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Upgrade performance in specific areas
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Upgrade capability ( e.g. expand database )
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Introduce new functionality
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Improve the User-Interface
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13. User-Interface Fundamentals
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Consistency, Familiarity, Simplicity
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Support Special Needs
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Cross Browser Functionality - Standards
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Minimal Distractions
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Fit the Demographic
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Don't Push the 'Leading Edge' Too Far
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14. User-Interface Fundamentals (cont)
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Compatibility – theme, skin, temperature
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Logical and Easy Navigation
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Responsiveness
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Subtle Cross-Sell
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Minimise the Colour-Palette
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Flexibility – accommodate varying uses
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15. Marrying Design & Technical Specs
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What Hardware changes are required?
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16. Marrying Design & Technical Specs
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What Hardware changes are required?
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What additional Software upgrades are needed?
@2009 – BOTOX Slide 16 of 26

17. Marrying Design & Technical Specs
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What Hardware changes are required?
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What additional Software upgrades are needed?
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Is the Skill-base adequate for the task?
@2009 – BOTOX Slide 17 of 26

18. Marrying Design & Technical Specs
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What Hardware changes are required?
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What additional Software upgrades are needed?
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Is the Skill-base adequate for the task?
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Has a clear set/subset of goals been identified?
@2009 – BOTOX Slide 18 of 26

19. Marrying Design & Technical Specs
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What Hardware changes are required?
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What additional Software upgrades are needed?
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Is the Skill-base adequate for the task?
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Has a clear set/subset of goals been identified?
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How PRACTICAL are any suggested changes?
@2009 – BOTOX Slide 19 of 26

20. Marrying Design & Technical Specs
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What Hardware changes are required?
●
What additional Software upgrades are needed?
●
Is the Skill-base adequate for the task?
●
Has a clear set/subset of goals been identified?
●
How PRACTICAL are any suggested changes?
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Have priorities been set for various components?
@2009 – BOTOX Slide 20 of 26

21. Marrying Design & Technical Specs
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What Hardware changes are required?
●
What additional Software upgrades are needed?
●
Is the Skill-base adequate for the task?
●
Has a clear set/subset of goals been identified?
●
How PRACTICAL are any suggested changes?
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Have priorities been set for various components?
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Do we need to outsource part of development?
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22. Question Time
Are there any questions regarding
the material covered in this session?
???
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23. Session Summary
Outcomes we hoped to achieve:
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Encouraged alternative thinking on design
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Planted new ideas for the company web-site
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Identified areas for your future learning
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Foster team discussion about various options
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24. Evaluation Form
Please take a moment to complete the
evaluation form.
It is important for us to know that the
material presented has been relevant to
each of your particular needs.
@2009 – BOTOX Slide 24 of 26

25. Next Sessions
In the next session we will cover:
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A drill-down to specifics of the ABC web-site
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Examine examples of other web-sites
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Consider how best to meet Business Objectives
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Canvas options for further training
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26. DESIGN PHILOSOPHY 101...
In seeking improvement, nothing you find,
seeking
then hard enough you are not looking!
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