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ALI social media and healthcare keynote presentation

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My keynote presentation from #ALI social media and healthcare

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Social Media Overview Presented by: Bill Evans SVP – Digital Practice Group Lead Fleishman-Hillard October 6th, 2009
 
 
 
 
 
 
 
 
 
 
 
Only 14% of people trust advertisements
But 78% of people trust recommendations of other consumers
[object Object]
Everything has changed Nothing has changed Both are true
“ If you don’t like change, you’re going to like irrelevance even less” General Eric Shineski, Retired Chief of Staff, US Army
Ok then, what is social media?
Social Media encompasses the millions of tools, sites and applications which enable consumers to share videos, ideas, photos, comments, opinions and personal experiences on the web. Social Media is also referred to as social networking, crowd-sourcing or “word of mouse”.
The Rise of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Used Correctly, Social Media Will: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Connectors Social Network Platform Mavens
How are people engaging in social media?
 
Social networks are now more popular than porn sites Time Magazine, October 13, 2007
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But I work in healthcare, silly
47,396,644 people start with a social network for health information
72% of physicians use social networks on a daily basis
5X More likely to request a specific product 63% say it influenced treatment decisions
 
People are talking about your brand Right Now!
 
 
 
 
So, how can I start?
9 core operating principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? [email_address] facebook.com/billevans twitter.com/OhNoItsMrBill (212) 453 2216

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ALI social media and healthcare keynote presentation

Hinweis der Redaktion

  1. 133,000,000 – number of blogs indexed by Technorati since 2002346,000,000 – number of people globally who read blogs (comScore March 2008)900,000 – average number of blog posts in a 24 hour period1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009)77% - percentage of active Internet users who read blogs55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day (source)81 - number of languages represented in the blogosphere59% – percentage of bloggers who have been blogging for at least 2 years
  2. They don’t buy it without googling it first.
  3. 90% vs 80% based on CME
  4. 90% vs 80% based on CME
  5. 90% vs 80% based on CME
  6. 90% vs 80% based on CME