1. Media Literacy
My inquiry was based on 2 questions
# What is does media literacy mean?
# What media literacy programmes are
implemented in our primary schools?

2. Media Literacy
My inquiry was based on 2 questions
# What is does media literacy mean?
# What media literacy programmes are
implemented in our primary schools?

3. Media Literacy

4. Media Literacy
Media literacy is the ability to sift through and analyze the
messages that inform, entertain and sold to us every day.

5. Media Literacy
Media literacy is the ability to sift through and analyze the
messages that inform, entertain and sold to us every day.
Media literacy is the skill of experiencing, interpreting/
analyzing and making media products.

6. Media Literacy
Media literacy is the ability to sift through and analyze the
messages that inform, entertain and sold to us every day.
Media literacy is the skill of experiencing, interpreting/
analyzing and making media products.
Media literacy is an informed, critical understanding of the
mass media.

7. Media Literacy
Media literacy is the ability to sift through and analyze the
messages that inform, entertain and sold to us every day.
Media literacy is the skill of experiencing, interpreting/
analyzing and making media products.
Media literacy is an informed, critical understanding of the
mass media.
Leaving two big questions:

8. Media Literacy
Media literacy is the ability to sift through and analyze the
messages that inform, entertain and sold to us every day.
Media literacy is the skill of experiencing, interpreting/
analyzing and making media products.
Media literacy is an informed, critical understanding of the
mass media.
Leaving two big questions:
how does this differ from visual literacy?

9. Media Literacy
Media literacy is the ability to sift through and analyze the
messages that inform, entertain and sold to us every day.
Media literacy is the skill of experiencing, interpreting/
analyzing and making media products.
Media literacy is an informed, critical understanding of the
mass media.
Leaving two big questions:
how does this differ from visual literacy?
and how does one define MEDIA?

10. Aspects to Consider?

11. Aspects to Consider?
To be literate today, people must be
able to:

12. Aspects to Consider?
To be literate today, people must be
able to:
decode, understand, evaluate and
write through, and with, all forms of
media

13. Aspects to Consider?
To be literate today, people must be
able to:
decode, understand, evaluate and
write through, and with, all forms of
media
read, evaluate and create text, images
and sounds, or any combination of
these elements.

14. Aspects to Consider?
To be literate today, people must be
able to:
decode, understand, evaluate and
write through, and with, all forms of
media
read, evaluate and create text, images
and sounds, or any combination of
these elements.
In other words literate individuals must
possess media literacy as well as print
literacy, numeral literacy and
technological literacy.

15. Key Concepts for Media Education
Key Concepts for
Media Education
Purpose: People make media
messages to inform, entertain,
and/or persuade for political,
commercial, educational, artistic,
moral and/or other purposes.

16. and .....
Values: Media messages communicate explicit and implicit
values.
Representation: Media messages are constructed—they are only
representations of real or imaginary worlds.
Codes, conventions and characteristics: Each medium has its
own set of codes, conventions and characteristics that affect the
way messages are transmitted and understood.
Production: People who understand the media are better able to
make purposeful media messages.

17. AUDIENCE INTERPRETATION AND
INFLUENCE
Interpretation: Audience members bring their knowledge,
experience and values to their interpretation of, and
emotional responses to, media messages.
Influence of media on audience: Media messages can influence
people's attitudes, behaviour and values.
Influence of audience on media:
People can
influence media
institutions and the messages they produce
and transmit.

18. Why Teach media Literacy

19. Why Teach media Literacy
For hundreds of years, society has valued
literacy—the reading and understanding
of texts. In today's society, the visual
image is arguably more important than the
printed word—yet there has been no
corresponding focus on reading the
meaning of visual images.

20. To keep in mind!

21. To keep in mind!
Media literacy should not be considered
as an add-on to the already crowded
curriculum. A truly interdisciplinary
activity, media literacy should be
conceived as a means of facilitating the
integration of critical thinking skills,
aesthetics, the study of value messages,
and the study of the social and political
implications of media texts.

22. and .......
Most students bring to the classroom
an enormous amount of information
about and experience with the media
—in many cases, far more than do
their teachers. While it is important
for teachers to start where their
students are, it is also necessary for
them to lead their students to where
they are not.

23. and ......
The national curriculum key
competencies are inherent in primary
media courses. These include
opportunities for group work and the
competencies related to working with
others, and managing oneself. Students
learn to use media language, symbols
and texts. They also discover how to be
reflective and critical thinkers.

24. And an implementation programme!
Marilyn Small,
Manaia View School 2009

25. And an implementation programme!
Is it not LITERACY!
Marilyn Small,
Manaia View School 2009

26. And an implementation programme!
Is it not LITERACY!
Therefore shouldn’t it be
integrated into all learning
Marilyn Small,
Manaia View School 2009

27. And an implementation programme!
Is it not LITERACY!
Therefore shouldn’t it be
integrated into all learning
Or maybe we had better
decide what literacy does
mean!
Marilyn Small,
Manaia View School 2009

28. And an implementation programme!
Is it not LITERACY!
Therefore shouldn’t it be
integrated into all learning
Or maybe we had better
decide what literacy does
mean!
Marilyn Small,
Manaia View School 2009