Uw Biz School Lecture Spring 2008

Entrepreneurial Marketing Increasing your visibility on the Web with cheap, cost-effective online advertising and social media.

Today I’ll Talk About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

US Online Ad Market Size Actual Estimated

Display vs. Search Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Growth lies in targeting people and behaviors. Search Display

Overall Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The People-Driven Web ,[object Object],[object Object],[object Object]

Challenges and Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gaining Visibility – Do All ,[object Object],[object Object],[object Object],[object Object]

Paid Online Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buying Through Ad Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elements of a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking and Measuring ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimizing Your Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FREE Online Advertising – SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical SEO Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The SEO Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMM – Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMM Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Venues to Think About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jordan Mitchell ,[object Object],[object Object]

Uw Biz School Lecture Spring 2008

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Uw Biz School Lecture Spring 2008