Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.

1. Social Media Let’s start a conversation #nellpcm

2. Social Media Marketing Ellen Carroll www.nelliepr.co.uk http:// twitter.com/Ellen_Carroll Ellen Carroll PR consultant, owner and director of Nellie PR – engaging and attentive public relations/online PR agency based in Nottingham.

3. Social Media Development Caron – Jane Lyon www.pcmcreative.co.uk http:// twitter.com/pcmcreative PCM’s owner, lead practitioner & consultant. Working with businesses to develop digital sustainability for the future on-line and off. Social Media Adventurer & Explorer.

5. Is it just a Fad? http:// bit.ly/cMiehn

6. Social Media?

10. What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media

18. Do I need it?

20. Focus Public Sector B-2-B B-2-C Identity Brand Personality Product Philosophy Ethics USP

21. Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”

26. http:// www.getambition.com /resources

27. www.getambition.ning.com

29. Live Documentation #getambition

30. Filtering mcl3 mediacamplondon “ media camp london”

31. Collecting getambition

32. Engaging

33. Documenting

36. Sharing getambition

42. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press

44. Social Media is here http://bit.ly/4notmY – like it or not!

45. Questions