The document discusses how leveraging data through closed-loop decision processes can help organizations learn and adapt faster. It provides examples of how retailers, advertisers, publishers, and other companies are increasingly using frontline data analytics to power revenue growth and reduce risks. The key idea is that applications should use data from sources like customer interactions to provide feedback and continuously improve decisions.
Most data generated on the Internet gets thrown away because it has traditionally been viewed as too expensive or low value to store and analyze. While the data businesses capture is now “growing out,” the smartest companies also recognize that the use of data is “growing up.” These companies are the ones who monetize the insights they gain by taming and analyzing those data sets, and feeding the insights back into operational purposes.
