Introduction to Innovation for Target's Innovation Network. Challenging innovation myths is the first step to adopting a wider perspective that will allow anyone in your organization to innovate. This fast-paced, multi-modal experience will engage you to learn more about innovation thinking, while exploring assumptions, and building innovation strategies and synergy to achieve breakthrough results. Together we will bust FIVE common innovation myths and open the door to greater opportunity!

2. Meeting Outcomes
● Understand 5 common innovation myths
● Learn and practice simple innovation
strategies
● Be ENGAGED and have FUN!

3. Meeting Impact
● Feel excited and confident about applying
simple innovation strategies in your work

4. Meet Natasha, knowledge integrator

5. once designed and managed
products that could blow up...

6. loves to solve problems and help
people do the impossible…

7. Meet Jackie, process integrator

8. once started a company…

9. loves facilitating group process and
inspiring quality collaboration…

10. FUNctional Frameworks for bridging the gap
from creativity to innovation
IN-Vision Innovation Leadership
Practice

11. What keeps
you up at
night?

12. Competitive Brand Positions
● Innovation
● Functions
● Price
● Quality
● Green
● Timeless Performance
● Technology
● Personal (Emotional)
Reference: Motorola’s BASP

13. Where is Target
on innovation?

14. Calibration
● Where is Target?: 0 (low) to 5 (High)
FIST (0) FIVE (5)
LOW HIGH

15. Where are YOU
on innovation?

16. Calibration
● Where are YOU?: 0 (Novice) to 5 (Guru)
FIST (0) FIVE (5)
Novice Guru

17. Innovation Myth #1
Only a few
people can
innovate

18. INNOVATION = IDEAS + ACTION THAT
CREATES VALUE

19. Innovation Value Domains
Personal Professional Enterprise
Self Corporation
Self
Colleagues Association
Family
Clients Foundation
Friends
Vendors Schools
Workmates

20. Anyone can innovate

21. Everyone is a customer
=
Matt hates standing in line for beer Created TurboTap (faster pours)
Outcomes: Taste fresher; Installed in 60% of professional
stadiums

22. Innovators are
Integrators

23. Commit to doing simple value-added
innovation activities
Download
Innovations
BYTES
10-minute
practice guide
http://mindfulinnovation.com/resources/

24. Innovation Myth #1
Only a few
people can
innovate

25. Fear factor?

26. How comfortable are you
exploring new ideas?
Mindset: “Notice without Judgment”
On the continuum:
● 1 = Risk Avoidant
● 2 = Cautious
● 3 = Curious
● 4 = Cliff Diver
1 4

27. Innovation Myth #2
Lots of ideas
is THE way to
innovation

28. THE way to
innovation is
through a
disruptive or
different idea

29. Think of GOOD IDEAS

30. Think of CRAZY IDEAS

31. Think of Stupid IDEAS

32. Think of FUNNY IDEAS

33. What happens in your brain?
● Good Ideas – Information
dump of what you know
● Crazy Ideas – Left brain
● Stupid Ideas – Right brain
● Funny Ideas – Both sides of
brain (most innovative)
Reference: Business Innovation in the 21st Century by Praveen Gupta

34. Combining two or more
ideas uniquely takes time
Thinking
Time (min)
Per Idea
Good Crazy Stupid Funny
Extent of Innovation
Reference: Business Innovation in the 21st Century by Praveen Gupta

35. What stops us from discovering
disruptive ideas?

37. Creating a Tradition of Innovation
Important to
● Manage fear
and risk taking
● To be able to
fail faster
1. Vision
2. Foresight
3. Stretch Goals
4. Hire Good People and Trust Them
5. Open and Extensive Communication
6. Recognize and Reward Innovation
by Dr. William Coyne past VP of R&D of 3M

38. Fear Factor?

39. Innovation Myth #2
Lots of ideas
is THE way to
innovation

40. What is your ME
to WE scale?

41. Where are you on ME to WE?
Mindset: “Notice without Judgment”
On the continuum:
● 1 = Best work by myself
● 2 = Best work by myself with some collaboration
● 3 = Best work in team(s) with some by myself
● 4 = Best work in diverse team(s)
1 4

42. Innovation Myth #3 The BEST
problem
solving is
typically
done alone

43. Synergy is the energy of innovation

44. Optimal Team Size
Creating an Invention
More
Intense
Solving a Problem
Action Planning
Activity
Scheduling
Less Sharing
Information
Intense
1 3 5 10 18
Group Size
Reference: Team Talk: The Power of Language in Team Dynamics by Anne Donnellon

45. Collaboration
Factor?

46. Innovation Myth #3 The BEST
problem
solving is
typically
done alone

47. Innovation Myth #4
Innovation is “to
build a better
mousetrap” of
products and
services

48. The Ten Types of Innovation™
● Innovation category: Finance
● Business model
● Networks and alliances
● Innovation category: Process
● Enabling process
● Core processes
● Innovation category: Offerings
● Product performance
● Product system
● Service
● Innovation category: Delivery
● Channel
● Brand
● Customer experience
Resource: http://www.doblin.com/AboutInno/innotypes.html

49. VoIP for free
1. Business model
2. Enabling process
3. Core processes
4. Channel
Outcomes: 309 Million Users and $125M in 2008

50. Designer T-shirt contest
1. Business model
2. Networks and alliances
3. Product system
4. Customer experience
Vote by Designer win
Designer Submit Idea
customers money and
have idea
recognizing
Outcome: $43 M in 2008

51. How many types
of innovation are
YOU doing?
… is Target doing?

52. The Ten Types of Innovation™
● Innovation category: Finance
● Business model
● Networks and alliances
● Innovation category: Process
● Enabling process
● Core processes
● Innovation category: Offerings
● Product performance
● Product system
● Service
● Innovation category: Delivery
● Channel
● Brand
● Customer experience
Resource: http://www.doblin.com/AboutInno/innotypes.html

53. Innovation Myth #4
Innovation is “to
build a better
mousetrap” of
products and
services

54. Innovation Myth #5 Figuring out
the solution
takes most of
the innovation
effort

55. Figuring out the PROBLEM takes
most of innovation effort

56. 95% of the effort
Define should be in
defining the
Explore
problem
Solve MOST ENTER HERE
Analyze
Develop
Prepare
Execute

57. Define How can you do a
Explore
better job definite
the problem?
Solve
Analyze
Develop
Prepare
Execute

59. Need “Fresher” in Frozen Foods
Joan Chow
Outcomes: 2008 3rd largest new consumer
packaged goods (CPG) product at 95M

60. How much time
and effort do YOU
spend creating
“White Space?”
… does Target
spend?

61. Innovation Myth #5 Figuring out
the solution
takes most of
the innovation
effort

62. What will YOU
do to innovate?

63. Questions and
Comments?

64. Thank You!
Presentation at
http://www.slideshare.net/mindfulinnovation
Natasha Tong Jackie Levin
C:612.770.7110 C:612.759.7549
E: ntong01@gmail.com E: jlevin4dream@gmail.com
MINDFUL INNOVATION, INC.
www.mindfulinnovation.com