4. " One must seek solutions that are engaging and demanding visually. " — Unknown
5.
6. "No design works unless it embodies ideas that are held common by the people for whom the object is intended." — Adrian Forty
7.
8. "The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything." — Tom Peters
9.
10. "Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins." — Drew Davies
11.
12. "Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy." — Leisa Reichelt
13.
14. "Design is a plan for arranging elements in such a way as best to accomplish a particular purpose." — Charles Eames
18. "I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design." — Mark Boulton
19.
20. "I never design a building before I’ve seen the site and met the people who will be using it." — Frank Lloyd Wright
