Presentation on user generated content

1. User Generated Content James Haponik e-Business Systems Development

2. What is it? User generated content refers to a range of media which is produced by end users Websites provide the framework by which users are able to upload and comment a rage of media

3. What is it? PicturesVideosMusicOpinions News Gossip Research

4. What is it? A place where people can view them

5. Examples

6. Statistics “By 2013, nearly 155 million US Internet users will consume some form of user-created content, up from almost 116 million in 2008.” “Social networks are the most popular content creation activity—37% of US Internet users created social network profiles in 2008” Source: eMarketer, Dec 2008

7. Number of Facebook users Source: facebook.com

8. Examples Continued Amazon product reviews Forums/Communities Viral marketing (Viral Video) ‘The service automatically gets better the more people use it’

9. Why does it matter? The power of user generated content HSBC Users are able to publish content to a wide audience MySpace Music

10. Benefits Giving people a voice Business use- customer to customer business such as eBay Providing them with a platform to share information across cultures, borders and time zones Connecting individuals with common interests – Blog Sharing information -Wiki How

11. Disadvantages Privacy – particularly with social networking Reducing the face to face communication Content can be poor quality Little or no moderation Waste time

12. Demand for user generated content is constantly increasing Firms developing new ways to share content – Twitter, phone applications Firms are starting to use platforms for marketing purposes The Future of user generated content

13. Questions?

14. Satistics:http://www.iab.net/insights_research/947883/1675/669304 Facebook Statistics: http://www.facebook.com/press/info.php?statistics#!/press/info.php?timeline Sources