![2 ,[object Object],II . Modern tendencies in Internet advertising development in Ukraine and prognosis III . Price formation, discuonts, methods of sales etc VI . How to organize work with agencies and direct clients in order to maximize sales V . Internet marketing - how to present succesful web product Contents](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Focus on Ukrainian market
- 1. Focus on Ukrain ian/Russian market Telyatnikova Aleksandra Head of the Internet Marketing Department at META Inc
- 4. P opulation Russia - 143,500,000 Ukraine - 46,800,000 mln users DYNAMICS OF MONTHLY AUDIENCE, mln users
- 5. % P opulation Russia - 143,500,000 Ukraine - 46,800,000 DYNAMICS OF THE PENETRATION
- 6. UKRAINE RUSSIA GEOGRAPHY : districts share in all audience ( According to Gemius and LiveInternet as of Nov. 2007 )
- 7. mln USD ADVERTISING SPEND in RUSSIA , mln USD ( According to MindShare Interection )
- 8. mln USD ADVERTISING SPEND in UKRAINE , mln USD ( According to market’s players )
- 9. MONEY SPENT per 1 USER UKRAINE HAS HIGH POTENTIAL FOR GROWTH! $ 2,1 $0 . 4 2002 $ 6 . 3 $ 1. 1 2005 $ 5,4 $0 . 8 2004 $ 3,3 $0 . 7 2003 $11 . 4 $ 8 .5 Russia $ 2.3 $ 1. 5 Ukraine 2007 2006
- 10. The number of second level domain names registered in domain .UA has increased by 39.47% in nine-month period of 2007 ZONA . UA ZONA .RU NUMBER OF DOMAINES ( According to Hostmaster Inc)
- 11. The number of Web sites indexed by META searching system constitutes approximately 100 000 sites (taking into account bolting of spam, etc.) THEMATIC STRUCTURE OF UKRAINIAN WEB SITES ( According to МЕТА as of Nov. 2007 )
- 12. PAGE VIEWS STRUCTURE OF UKRAINIAN WEB SITES ( According to BigMir as of Nov. 2007 )
- 13. UKRAINE RUSSIA THE SOURCES OF SEARCH TRAFFIC ( According to Gemius and LiveInternet as of Nov. 2007 )
- 14. 2 II . Modern tendencies in Internet advertising development in Ukraine and prognosis
- 15. SOURCES OF MARKET GROWTH Increase of advertisers Increase in page views Educational activity Increase of penetration
- 16. * Expert estimation based on Polish, Russian and Ukrainian market dynamic analysis. PROGNOSIS OF ADVERTISING MARKET in RUSSIA* , mln USD
- 17. * Expert estimation based on Polish, Russian and Ukrainian market dynamic analysis. PROGNOSIS OF ADVERTISING MARKET in UKRAINE* , mln USD
- 21. 2 III . Price formation, disco u nts, methods of sales etc
- 22. 2 Price formation (media advertising) Advertising agency and web studios – 80% Direct client – 20% M ethods of sales D isco u nts Price formation Discounts depend on the size of sales in a year, quarter or month. Traditional diapzone : 20% - 50%. CPM*N N – number of viewing CPM*K(N) K= 1/2 , 1/ 4, 1/ 8, 1/ 16... N – number of viewing (according to statistical information) Dynamic placing – 15% Flat fee - 85% 15 - 18 10 - 15 8 - 10 Business resources CPM , USD News resources CPM , USD Portals CPM , USD
- 25. DISTRIBUTION OF MEDIA BUDGETS* * I n alphabetical order % * ( According to META ADD. 2007 ) Monthly audience Monthly audience Monthly audience Monthly audience 1 ,5 – 2 000 000 Pravda.com.ua ... P odrobnosti.ua Korrespondent.net News resources Sport.com.ua ... U krindustrial.com … Ukr.net 0,3 – 1 000 000 0,5 – 1 000 000 2 - 3 000 000 Natali.ua Liga.net META.ua B izarre.kiev.ua Finance.ua BigMir.net Entertainement Business resources Portals
- 26. 2 IV . Internet marketing - how to present succesful web product
- 29. 2 IV . How to maximize sales ?
- 31. Contact information Telyatnikova Aleksandra Head of the Internet Marketing Department at META Inc [email_address]