The document discusses several common advertising techniques used by companies, including repetition to emphasize a product name, invoking fear to make consumers feel unsafe without a product, using logos and trademarks to associate positive attributes with a brand, employing celebrities to appeal to consumers' desire to emulate heroes, and highlighting price to make products seem affordable. These techniques are aimed at influencing consumer purchasing decisions.
2. Repetition Some companies use methods of advertising like repetition. For example in the Head OnÂź commercial they repeat the name of the product many, many, many, many times. Apply directly to the forehead! Apply directly to the forehead! Apply directly to the forehead!
4. Fear Many insurance companies use techniques such a fear. They make you feel unsafe so that you will buy their product.
5. Fear Some companies try to install a sense of insecurity within you. Are you in good hands?
6. Trademark Some companies use logos and trademarks so that coolness or other attributes are associated with their logo.
7. Celebrity Some companies use celebrities to advertise their product. When someone sees their all-time hero using a Nike product they want to be just like them and use them and use Nike too.
8. Effects of Celebrity Advertising Or this and this? Would you rather buy this and this?
9. Price Appeal Many companies use this method of advertisement to make things sound cheap or affordable. It works very well because cost is a primary concern for consumers.
