tata nano gujrat strategy

1. Nano Strategy Strategic Management Presented By, PratikPurav P-29 Aditi Sabaria C-31 RohitMundhara P-21 SaurabhShinde P-35

3. An embryonic automotive industry emerged

4. Japanese manufacturers entered

5. Industry today

7. VISION To develop TATA into a world class Indian car brand for innovative and superior value vehicles

9. Idea Generation Of Nano “I saw families ridding around on scooters with kids standing up and mother carrying a baby and sitting Pillion and decided to do something about . It started as an quest for an affordable transportation solutions.” . Source – Business Standard

10. A Promise is A Promise – Ratan Tata TATA’s NANO Why Nano ?

11. SWOT Analysis

12. Price Mileage Style Brand Name First Innovation Strengths Fiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur Weakness

15. Traffic Congestion

17. Considered government as a regulator Ratan Tata changed the group’s attitutde Involved the state as partner Relationship between state and group improved

18. Location of Manufacturing Plant TML intending to set manufacturing plant Considered locating plants in various states Accurate understanding of :– Political interests Compulsion of State Government

21. Tata enjoying the most of incentives!!! A comprehensive package of incentives Electricity Clause – Electricity at Rs.3kwh Loan Repayment – Loan with interest repayable in annual installments Lease rental

22. Why Tata Nano pulled out of Singur?

23. Political Battlefield

24. Land Controversy Acquired Land Compensation Misunderstanding Admitted Mistake

30. Corporate Rivalry ?

33. Damages to the Public property

34. Losses beared

38. “You are stupid if you are not in Gujarat” - Ratan Tata Vibrant Gujrat Reliable Infrastructure Locations - Government owned land Charodi and Chharal villages in Sanand the ultimate choice

39. Benefits to Loan of Rs 9,570 crores THE DEALRs 2,900 cr for Nano plantRs 6,670 cr for Infrastructure developmentRepayment of Rs 9,570 cr loan @ 0.1% over 20 years

40. THE SWEETNERS 100% exemption on electricity duty Concessional power tariff 1,100 acre land comes cheap No stamp duty, Registration and transfer charges Payment for land in 8 equal annual instalments

41. Benefits to Gujarat Benefits to Component manufacturers and Vendors New Investment opportunities and positive sentiment in Gujarat Benefit to Real estate market Additional jobs and training opportunities

42. Win-win situation

43. Bibliography/Webliography "Specifications of Tata's Nano". indiatimes.com. 2008-01-10. "Nano Mania". Autocar India. February 2008. "Specifications of Tata's Nano". cardesignnew. "Review of Tata Nano" TechWebToday. Falling Rain Genomics, Inc - Singur "Census of India 2001: Data from the 2001 Census, including cities, villages and towns (Provisional)". Census Commission of India. Archived from the original on 2004-06-16. http://web.archive.org. The Hindu Business Line, 26 November 2006 The Hindu Business Line, 13 December 2006

44. Questions ?

45. Thank You