Air Deccan

Air Deccan Presented By : Sharad Verma Mohd. Aquib

Analysis on Indian Aviation Industry with respect to Low Cost Carriers ,[object Object],[object Object],[object Object],[object Object]

Birth of Air Deccan ,[object Object],Air Asia Ryan Air Easy Jet ,[object Object]

Pricing Strategies for Low Cost Carriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Constituents of Low Cost Airline Model ,[object Object],[object Object],[object Object],[object Object]

Three Generic Strategies Model ,[object Object],[object Object],[object Object]

Generic Strategies Model (Cont.) Cost Leadership Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Generic Strategies Model (Cont.) Differentiation Strategy

[object Object],[object Object],Generic Strategies Model (Cont.) Focus Strategy

Criticisms of Air Deccan’s Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Acquisition and Post Acquisition Issues ,[object Object],[object Object],[object Object],[object Object]

Rebranding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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