Ia Summit08 Wa Slides

The future of web analytics: Inferring User Intent from Session Replays Dustin Chambers & Dick Horst UserWorks inc.

First source of web use data ,[object Object]

Early attempts to visualize data

Google Analytics -Google Analytics

Providers? Cost? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is this any better? How do we use it?

Alternative to eye-tracking? ,[object Object],[object Object],[object Object]

Information Foraging Theory ,[object Object],[object Object]

Consider the anecdotal evidence ,[object Object],[object Object]

Ambiguity ,[object Object],[object Object]

Are you experienced? ,[object Object],[object Object]

Web Analytics 2.0 -Avinash Kaushik

Web Analytics 2.0 ,[object Object],[object Object],[object Object]

Examples Inferring user intent using the latest web analytic technology with the latest theory

What’s next? Bleeding-edge technology Future Implications…

Integrated Triangulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enhanced Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks for listening! ,[object Object],[object Object],[object Object],[object Object]

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