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Pricing: its role and influencing factors Ike-Elechi Ogba
Lecture objective ,[object Object]
What is price? ,[object Object],[object Object]
What is price (cont.)? ,[object Object]
The role of Price in Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of Pricing (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors influencing Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors influencing Pricing (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Dynamics Pricing1