1. BrandPower Ranking 2008
NOMBRE Posición 2007 Posición 2008
Coca-Cola 1 1
Johnson & Johnson 2 2
Harley-Davidson 4 3
Hershey 3 4
Campbell 6 5
Hallmark 5 6
UPS 7 7
Colgate-Palmolive 9 8
FedEx 8 9
Kellogg 15 10
American Express 13 11
BMW 16 12
Land O'Lakes 12 13
Starbucks 10 14
Toyota 14 15
Honda 20 16
Bayer 27 17
NBC Universal 19 18
PepsiCo 11 19
IBM 18 20
Volkswagen 23 21
Sony 21 22
General Mills 22 23
CBS 26 24
Visa 36 25
General Electric 17 26
Volvo 30 27
Quaker Oats 31 28
Disney 28 29
St. Jude Medical 45 30
Wal-Mart 32 31
Mattel 37 32
Pier 1 Imports 47 33
MasterCard 43 34
Anheuser-Busch 25 35
Revlon 39 36
Estée Lauder 40 37
Barnes & Noble 33 38
Gillette 44 39
Bed Bath & Beyond 41 40
Lowe's 42 41
Target 34 42
Procter & Gamble 29 43
Del Monte Foods 35 44
General Motors 24 45
Dow Jones 46 46
Fruit of the Loom 58 47
McDonald's 56 48
Bausch & Lomb 52 49
Black & Decker 48 50