3. Quirky Settings

4. Everyday objects are normally used as the target audience are able to relate to

5. Mise-en-scene is used; Lighting is often bright/soft (This will set the theme/mood)

6. Outfits always reflect the genre of the music

7. Close-ups are always used within the video

8. Usually a clear narrative is displayed

10. Her hair is also the same colour as the background, making her face stand out even more.

12. Fits in well with our genre

13. Lighting is positioned to the back of the frame I love the lighting within this establishing shot. Light reflecting from window onto the dark floor

14. Lily Allen - 22 I love this Oblique/Canted angle. Gives variety to the frames. The lighting in this shot is something which may influence our own music product. The use of switching from colour to a sepia/lighter tome may indicate a shift from chorus to verse.