Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ariel Publicity Overview 2010
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2. It’s a digital campaign designed to supercharge your social media presence. Our clients get prominently featured on blogs, podcasts, and Internet radio worldwide.
3. “ My Cyber PR campaign is awesome. I think so highly of this whole company . They have done everything that they’ve promised. They don’t half-a** anything; they do 100% of what they say they will do .” “ I don’t want to think about what my career would be like without Ariel Publicity. All I know is that since I’ve been working with Ariel, my live audience has tripled. I attribute that increase to the efforts of Ariel Publicity …this is the best thing I’ve done with my music. ”
4. High personal touch and niche marketing are critical in today’s music business, and Cyber PR campaigns can cater to any niche or genre with a personal feel. Cyber PR campaigns bypass newspapers, TV, and radio to focus entirely on Internet-based media. This is where today's music is experienced, discussed, and purchased.
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6. “ My Cyber PR campaign was the direct reason that my sales went up.” - Kelly Richey (Blues, Jam) In 2009, Ariel Publicity landed blues rocker Kelly Richey an astounding 157 features on assorted blogs, podcasts, and Internet radio stations. View some of her great results here: http://delicious.com/arielpublicityresults/kellyrichey
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10. Our Network - Strong relationships with, and immediate access to, thousands of blogs, podcasts, and Internet radio stations who feature our artists daily. What We Do: Make you connections and get you featured.
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13. Feature Placements between 12/15/09 – 1/15/10 (Sample) The Mothpod Podcast – 1/11/10 Featured TYV’s “Pleasures” The Great Unknown Presents (blog) – 1/11/10 TYV feature article posted! Sundown Lounge Podcast – 1/8/10 Featured TYV’s “Never Know” Wildy’s World (blog) – 1/1/10 TYV’s latest album featured in Wildy’s Best Albums of 2009 Much to Do About Nothing Podcast – 1/1/10 Featured TYV’s “Never Know” Dumb Down Life Podcast – 1/1/10 Featured TYV’s “Never Know” JP’s Music Blog – 1/1/10 TYV CD Review – Don’t Act Like You Know Me Guitar International (blog) – 12/21/09 Interview with TYV’s Debbie Gabrione FM102x Song of the Day (Internet Radio) – 12/15/09 Featured TYV’s “Never Know” (now in regular rotation) React Internet Radio – 12/15/09 Featured TYV’s “Never Know” (now in regular rotation)
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23. What We Do: Create a Virtual Press Kit (VPK) that introduces you and your music to our new media contacts. We send your VPK to hundreds of outlets who specifically request your music. Your Dashboard: We build you a Dashboard homepage, so you can track your responses. You can login and view them at any time from any computer. Cyber PR Artist – Sara Haze
24. “ On a daily basis, Ariel Publicity keeps me alive on the net. I could have never located so many of these outlets on my own; if I had, I could have never individually reached out to all of them. Even if I knew all of these people in the media personally, the draining outreach process would have completely broken me down. ” - Dudley Saunders (Experimental Folk) View some of his great results here: http://delicious.com/arielpublicityresults/dudleysaunders
25. When you login to the Cyber PR site, you can view up-to-the-minute campaign results , and see how social media makers are responding to your music in real-time. It's like checking your email, only cooler...
26. Tools and Strategies - Your weekly syllabus, based on Ariel’s highly acclaimed book, will empower you to seriously amp up your online buzz during, and long after, your campaign. What We Do - We send you a weekly lesson with bonus PDFs and videos to help coach you through the campaign. Week 1: Intro to Social Media Week 2: Your Pitch Week 3: Twitter Week 4: Facebook Week 5: MySpace – It’s Not Dead Yet Week 6: Optimize Your Website Week 7: Building Your Email List Week 8: Understanding the Blogosphere Week 9: Using YouTube
27. You! We've represented over 1,500 clients in 14+ years , and we always see the best results with clients who get involved in their Cyber PR Campaigns and show an active interest in their own success. What We Do - Encourage and help you at every step of the way!
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29. 3. Increased Google ranking (making it easier for people to find you). 4. New relationships between you and social media makers that will last for years to come .
30. “ Ariel Publicity’s efforts resulted in over 100 content-rich feature placements during our Cyber PR Campaign.” -Patrice Fehlen, Kaiser Cartel (Management)
31. 5. "Podsafe” status – the majority of podcasters only feature Podsafe music. This is the key you need to unlock key promotional opportunities because podcasts are free on iTunes! 6. The knowledge of numerous tools and strategies that you can continue to use long after your campaign!
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35. “ Hiring Ariel Publicity was the best money my band ever spent . Within days, they got us more publicity than our label’s publicity company ever did… worth every penny .“ -Jeffrey Todd, Fort Pastor (Acoustic, Roots)
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37. “ My Cyber PR campaign really opened a ton of doors for me. It helped me land some really big shows. Without Ariel Publicity, I never would have broken into the college circuit. I met my college booking agent directly through Ariel. Before I knew it, I was playing for 3000 college kids a night.” - Wil Deynes (Country, Pop)
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41. “ Right before starting with Ariel, my visa from France was quickly running out. My lawyer told me it was possible for an artist to get a visa for “outstanding performance” in music, but that with my current level of publicity, I had no chance of even applying. To earn the “Extraordinary Ability Visa," you have to prove to a judge that you are one-of-a-kind, and show documentation attesting to your success. When I brought all the publicity that I had received from my Cyber PR campaign to the judge, he was thoroughly impressed, and I won my case. I was awarded a visa to stay in the United States. ” - Josephine (Acoustic, Pop)
Hinweis der Redaktion
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Take out both quotes, make the image wider Find new quotes, bashing traditional PR and praising Cyber PR ------ Which one is it? The quotes have been neither replaced or deleted. -SM
Placeholder Text. We need to explain this graphic. Remember, people will be seeing this without the benefit of someone to explain it to them while they go thru it
Wasn’t there a change supposed to be made with this slide? -SM
The problem is the image, not the resolution. The source image itself is small. Shown here @ actual size. - SM
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Look for a new graphic…maybe make some sort of trinity to represent the 3 networks.
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