1. Claudia Howard
Desktop Publishing COM 340
Spring Quarter, 2009

2. Georgia font (shown here) as primary style for text boxes, size 11 or 12
Verdana font bold (shown here) as primary style for headers, size 18 preferred
Font colors consistent with grapes/wine colors, with black text used as offset
Limited use of background colors, primarily white space and backgrounds
Rich use of photographs to evoke emotions (food, wines, grapes, entertainment)
and to familiarize reader with premises (aerials and premises views)
Focused on “what we sell” – wines, weekend getaway, overnight
accommodations, health, exploration
Easy to read with meaningful, valuable information featured

3. Overall marketing objectives:
Attractive first impression to encourage further reading of
publications rather than reader throwing them out
Easy to identify headers to break down information presentation
so reader can find information of interest to them
Consistent image portrayed in branding, fonts, and colors across
publications
Consistent format in periodicals (newsletter primarily)
Professional, organized image
Timely information, educational
To sell “emotional” interest through use of photographs and
graphics
Contact information easy to find for phone, fax, email, Web

4. Key design considerations for business card:
Visual reinforcement of product theme (fresh, delicious)
Contact information with name, title
Branded with logo

5. Purpose: This brochure is the primary hard-copy marketing tool, with a general
marketing focus.
Appearance: this seems complicated to explain, but it is actually very simple.
This brochure will be printed double-sided, and will be folded into 3 sections,
where the far right side partition on the next page is the front page of the
brochure and the far left side partition on second page becomes the first inside
page. Please refer to arrows/notations which illustrate the order in which the
pages will appear in the finalized, folded brochure.
Key design considerations for brochure:
Visual reinforcement of product, themes and many graphics
Contact information and Branded with logo
Invitation to visit, take classes, stay overnight
Basic overview of who we are and what we offer and reasons to visit

6. THIS IS PAGE 5 THIS IS PAGE 6 THIS IS PAGE 1

7. THIS IS PAGE 2 THIS IS PAGE 3 THIS IS PAGE 4

8. This publication is special purpose, to
market a special product or event and
is circulated on an “as needed” basis.
Key design considerations for flyer:
Visual reinforcement of
product, themes and with focus
on a product being offered
Contact information and
Branded with logo
Invitation to visit, take classes,
stay overnight
Basic overview of unique
aspects of product being offered
and reasons why product is
worth buying

9. Purpose: This publication is intended to be distributed approximately
quarterly, with interim publications, if deemed necessary for updates.
This is primarily used for marketing with educational information as the
focus.
Appearance: this publication appears to be four pages, although it is
printed double sided on 2 pages.
Key design considerations for newsletter:
Visual reinforcement of product, themes and with focus on a
introduction, product offerings, educational featured articles of
interest to target audience
Contact information and Branded with logo
Invitation to visit, take classes, stay overnight