3. Introduction The current Al Rajhi Bank website is very rich in information and present a rich repository of services, benefits and value to its client base. The objective is to audit the website content/ artwork and information architecture that we believe are buried deep within the website and are hardly accessible. Our recommendation should highlight the lack of solid interactive features that prevent the visitor from reaching his query answered The next few slides skim through a couple of pages of the existing Al Rajhi Bank website and highlight some potential issues and the opportunities Al Rajhi Current Online Presence
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9. Viral Marketing Enable send to a friend feature Whenever ARB has something of interest to the client to announce, say, working hours during Ramadan, selected branches that are working during the Eid holiday, special offers and/or promotions, a send-to-a-friend feature will be a similar tool to word-of-mouth. This will also give ARB some new insights on what triggers the interest of their online clients. Enable printer friendly feature Special pages need to have a printer friendly mode that allows users to print out the content of the pages. Print out need to have the Al Rajhi Bank logo as well as the link to the website. This will provide support in driving more traffic to the website. Enable increase/decrease font size Different people use different types of computer screens and resolutions, adding the increase/decrease font size to pages with textual content will help users adjust pages for the best reading practices. Al Rajhi Current Online Presence ( Initiatives)
21. BRANDING TEXT 1. "Personal" section of the site: * Language could use improvement. - weak in places (providing example- sub-sections: Financing - Services) - inconsistency in the tonality of some parts (you - your - our) . First person. Friendly but could use some clarification (not consistent in some parts). * Overall, the "Personal" section is ok. It needs to be made more consistent, grammar needs to be corrected and language can be improved. 2. "Corporate" section of the site: * Grammar – again * Language definitely should be improved for a "Corporate" website. * Some of the product/service names are unclear - especially to a non-Arabic speaking person. (example: Corporate - Finance Products - "Bai Al Ajel") 3. Recommendations: * ALL grammar will be revised. * Some Language corrections. * Tonality: for "Personal" section - first person is correct and fine ... Check for its consistency throughout. * Tonality: for "Corporate" section - UP TO CLIENT. To clarify: first person is fine and acceptable for "Corporate" but needs to be more professional, OR switch to third person which would make the text more formal and more corporate, but would be less friendly. Al Rajhi Current Online Presence Content Comments
22. Sample of writing a web page content ( Car Finance) Welcome to Car Finance ( Make Over) When you select Al Rajhi Car Finance solutions you choose the Kingdom's leading car financing program. In fact every month thousands of cars are financed by Al Rajhi Bank. With a range of financing plans and payment options designed to suit a variety of individual needs, our car financing program makes owning your dream car easy. There are different options available to you, either through the car loan or leasing program . To make life easier, we also have 11 Al Rajhi showrooms around the Kingdom from where you may select from a wide range of cars and drive away. (First person) - Recommendation When you select one of Al Rajhi Car Financing solutions, rest assured that you have selected the Kingdom’s leading car financing program ; a program that helps thousands of people finance cars every month. Our range of financing plans and payment options are designed to suit a wide variety of individual needs, making it easier for you to now own your dream car . To make your life simpler and purchasing a car easier, we offer options such as car loans or leasing programs in addition to having 11 showrooms spread across the Kingdom that house a wide range of cars for you to choose from and drive away in. Al Rajhi Current Online Presence Content Comments
23. Keyword Density There is a need to optimize content for web and select proper wording and keywords to enhance search engine positioning. Replicating specific keywords and make them acquire a good percentage of the page will better position the website from a search engine perspective (Bank of America is using a good number of keyword) Al Rajhi Current Online Presence Content Comments Bank of America Al Rajhi Bank Riyad Bank Word Occurrences % of page al 6 2.9 rajhi 6 2.9 bank 5 2.4 banking 3 1.5 explore 3 1.5 home 3 1.5 increase 3 1.5 online 3 1.5 Sr 3 1.5 Year 3 1.5 5% 2 1 Word Occurrences % of page corner 11 7.6 bank 9 6.3 blue 9 6.3 riyad 9 6.3 banking 8 5.6 green 8 5.6 border 6 4.2 apply 3 2.1 info 3 2.1 Word Occurrences % of page america 15 2 banking 14 1.9 online 14 1.9 bank 13 1.8 section 12 1.6 services 9 1.2 top 9 1.2 / 8 1.1 are 8 1.1
24. Meta Data and URL Management Metadata (Page titles, description, keywords, etc…) needs to be adjusted on a page to page basis, for example, in the about us page, the title of the browser should show: “ About Al Rajhi Bank ” instead of “ Home ” For quicker access, bookmarking and easier identification in the history drop down of the user’s browsers, URLs to access pages need to be re-writen, for example: http://www.alrajhibank.com.sa/about-the-bank instead of http://www.alrajhibank.com.sa/AboutUs/Pages/default.aspx Al Rajhi Current Online Presence Content Comments
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