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COMPETITIVE MARKETING STRATEGIES K V PRABHAKAR
Sustainable Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Life Cycle Introductory Growth Maturity Decline
Introductory Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics Strategies
Growth Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics Strategies
Maturity Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics Strategies
Decline Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics Strategies
Defending Your Market Share ,[object Object],[object Object],[object Object]
Blocking Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal: To prevent new companies from entering the market by increasing the cost of success or reducing the anticipated rewards.
Retaliation Strategies ,[object Object],[object Object],Goal: To prevent new companies from earning their anticipated profit and thus they would consider leaving the industry.
Adaptation Strategies ,[object Object],[object Object],[object Object],Goal: Find ways to adapt to the new firm being a competitor.
Consumer Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price High Low Low High Quality Pizza Hut Domino’s Pizza Mazzio’s Pizza Pyramid Pizza Little Caesar’s
Developing a Positioning Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUMMARY OF MARKETING STRATEGIES FOR SERVICE FIRMS
 
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