5. 5
Mobile InďŹuence
Of the 260 million US cell phones currently subscribed, over
95% of them are SMS capable
In the USA, over 75 billion text messages are sent each month
Cell phone penetration in the US has surpassed cable TV, web
access and Home PCs
Over 95% of new phones sold today have web browsers and
over 50 million US consumers use them regularly
Apple and Google have changed the mobile model
CTIA 2008
6. 6
Mobile is Social
Accessibility to social circles at all times
Perpetually connected, constant companion
Mobile devices serve as part of identity, ring-tones,
answer-tones, designer phones
Tool for information, entertainment, music & photos
Ubiquitous uptake regardless of culture
Transition from cell phones to smart phones
72% of 16-27 year olds use text messaging
38% say mobile is more important than wallet
7. 7
Why Now
There are now more mobile devices than televisions and computers combined
All of these devices combined represent the opportunity to redeďŹne direct marketing
8. 8
Mobile Offers
The future of direct marketing
Text for offer codes
Link to mobile websites
Mobile search location based
Free 411 Info
Consumer loyalty opt-ins
Send from web site
Green- paper free
5 to 8 X redemption rates
9. 9
Demo
Offers are opt in only
Demo-Text king to 99702 for offer
Or send to phone from web site
Thanks for entering BK's Thanks for entering BK's
Delivered with content request KING for a day KING for a day
sweepstakes. Find a sweepstakes. Find a
Burger King or get free Burger King or get free
King ring-tones and King ring-tones and
VIP pass, special, sports schedule, wallpaper for your phone wallpaper for your phone
go to http://wap.bk.com go to http://wap.bk.com
sweepstakes, search
Subscription Based
Members, Entertainment Card, VIP clubs,
Daily Candy
Bluetooth or 2D Barcode enabled phone
delivery
Contest has ended, demo only
10. 10
Text 2 Win
Consumers text to instantly *
enter sweepstakes
Opt in future offers
*Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m.
Links to product info
ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com.
Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. Š 2008 Smoothie King Franchises, Inc. âSmoothie Kingâ and âBe good to yourselfâare registered trademarks of Smoothie King Franchises, Inc.
Alternative means of entry
Live contests
Text 2 Win
Links to mobile sites
Contest has ended, display only
13. 13
The mobile web
Yahoo, USA Today, others offer free content with
mobile links.
Horoscopes
Weather
Stock Quotes
Breaking News
Gossip
Mobile links will replace mms and wap push
14. 14
Mobile Web Browser
Opera browser stats illustrate mobile web growth
357% Year over Year User Growth
4.2 Billion Page Views 337% Y/Y Growth
Does not include iPhone, RIM, Windows Mobile
others
15. 15
Apple & Google
Over 800 Million Apps downloaded from Apples App
Store ďŹrst 8 months
Eric Schmidt told CNBC that Google believes mobile
ad revenue will surpass traditional search advertising
Google maps with location enabled search & ads
Open mobile devices versus carrier walled gardens
Innovation on these devices will be rapid and
capabilities will surpass PCs
China effect 84MM new users 2008 vs. 7MM US
16. 16
Customer Loyalty
Loyalty Club + Mobile
Club Alerts VIA SMS
Overtake email, direct mail, coupons
EfďŹcient location based
Green / Cost effective
Measurable
5x to 8x redemption rates
Interaction with afďŹnity cards
SMS offer codes with links to mobile
site
18. 18
Mobile Sites
What they should see
Fast loading
Relevant content
Innovation
Coupons
Freebies
19. 19
Text 2 Screen Digital Signage
Increase digital signage
response rates
Text Paris to 99702
Consumers text for offer that
includes unique id
Message includes click2call
reservations
Text 2 Screen
Offer is delivered via SMS
and includes mobile web link
Consumers can redeem on
site and link to additional
promotions
20. 20
Text 2 Screen
Consumers can text to branded screens
Interactive Television
Live Outdoor Advertising
Social media
Live Event Texting
Text 2 Screen
Portable systems ďŹlter language and capture data
21. 21
Event Activation
Use promo code 60TLC
on Orbitz .com. Save $60
on your next trip. Like
receiving these Orbitz
TLC msgs and promos?
Reply YES to this msg
for more info. Max 2/mo.
Radio spots tout special discount offers
Consumers text for code for on-line discount
Ticket Master, Orbitz, Travel, Retail
Message includes incentive to visit branded event
displays
22. 22
Financial Services
10 Million use mobile banking in Korea
Google, Yahoo, AOL, Pay Pal
launching transaction services
Fidelity Anywhere alerts with links to mobile site
In Japan more people browse the web with
mobile devices than PCs
Important gateway to the modern consumer
Pay-Pal Mobile link for donation
23. 23
Real Estate
Text for pricing and info on listed properties
Links to mobile sites with details
No more empty ďŹyer holders
Ideal for condos, large developments
Web2Mobile Maps and Info
Text bay to 23907
For Sale Price and Property Info
24. 24
Generating Mobile WOM
Permission Based
Barter based, something of value
Keep it simple Mobile Mug Club
Useful links click 2 call, directions
Enable social interaction
Opt in for future contact
Loyalty Programs
Give people something to talk about
25. 25
Create and Manage Campaigns
Snd2phone.com
⢠Web based interface
⢠Easy to use drop down lists
⢠Buttons and integrated help
⢠All campaigns set up on one page
⢠Built in reporting and list blast tools
⢠Full campaign and user management
26. 26
Help Site with info for consumers
Snd 2 Phone
⢠Terms of use
⢠Opt out online
⢠Locate offers
⢠Sweepstakes Info
⢠Required carrier messaging
⢠Help screens
27. 27
Snd 2 Phone
Offer displays reach more consumers
⢠Text message
⢠Mobile Web
⢠Search optimized web site
⢠Email sharing
⢠Voice response
⢠Digital Signage
28. 28
ApolloBravo
ApolloBravo is a next generation mobile marketing + social media agency specializing in
creating technology driven advertising and promotion.
ApolloBravo created the wireless marketing platform in 2005, an innovative content
delivery system that combines the best elements of text messaging and the mobile web to
create a new solution.
Platform works with all major carriers and delivers sms, mms, mobile web, content and social
media integration and is fully customizable.
29. 29
ApolloBravo Point of difference
Only mobile marketing platform with automated mobile web site
generation.
Only platform with searchable offers on-line that automatically populate
a branded offer page linked to your home page
Only platform with email, web and social media display options
customized by user.
Only platform that allows consumers to access offers via 800 number.
Only platform with barcodes and unique message numbering
Only platform with digital signage and ad player integration.
Platform meets all new carrier rules for submissions, on-line opt out,
posting of rules, terms and conditions.
30. 30
Mobile Marketing +
Made4Mobile
Social Media Experts
Reach the elusive 16 to Branded Mobile Websites
24 year old consumer Optimized 4 Mobile Search
Snd 2 Phone Web 2 Mobile TM
TM
SMS & MMS Promotion Full Web to Mobile and
Platform With Full Capabilities Social Media Integration
LoyaltyLink+ DigitalSignage+
Loyalty Card and Mobile Digital signage platform
Phone Become One fully integrated with SMS
Text 2 Win Voice 2 SMS
TM TM
Full Mobile Sweepstakes Deliver SMS offers via
Capabilities Interactive Voice Response
31. 31
Thank you
For more information
Please contact
www.apollobravo.com
All ideas, concepts and recommendations presented herein are the
intellectual property of ApolloBravo Inc. Alexandria, VA,and may not be
copied, implemented or represented without the expressed permission of
ApolloBravo Inc.
