4. Personal Brand “ the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.” (Tom Peters, 1997) www .social web thing. com
9. Why is it important? Stephen Waddington, MD Speed Communications, 2009: “ Inevitably employers are using Google as a personal reputation engine and scrutinising these types of sites to review an individual’s career history and work ahead of hiring an individual.” www .social web thing. com
10. Why is it important? Stuart Bruce, MD Wolfstar, 2010: “ As more and more people use Twitter, Facebook and blogs we know far more about people than we’ve ever done before. The first thing that I do when recruiting someone is check them out online. It’s a matter of few minutes to go back and read hundreds of their previous tweets and find out far more about the real them than any CV, reference or interview could ever reveal.” www .social web thing. com
24. Success Stories Dave Turnbull, Skywrite Communications: ‘ I believe that being able to produce something a little different, whilst also demonstrating proficiency with technology is something that appeals to employers.’ www .social web thing. com
28. Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton
Hinweis der Redaktion
Right then before I start – I just thought I’d give you a quick idea of my background
Quick show of hands…I imagine you are all on Facebook, so how many are on Twitter? Linked In? Blog What about a portfolio…an e-portfolio? Hopefully, this presentation may give you a few things to think about
What I’ve come to speak to you guys today is about personal SEO, but to get there we need to look at how to this point. The concept of personal brand I think is somewhat outdated and it has evolved beyond Tom Peter’s description, much beyond. Tom Peter’s phrased was coined before Google was even born. So I think the term personal SEO is better suited
I googled Personal Brand and this came up – this, like the phrase I think is outdated
Hopefully, today there will be a few practical things you can takeaway and think about
There are some quite easy things you can do to improve your personal SEO. These are not definitive, but using social media you can blog, display real work and network, creating strong personal SEO They should make you score well on search and hopefully stand out from the crowd
And here Stephen talks about personal SEO again straight from the horses mouth
And here Stuart talks about personal SEO
There are a couple of things you can do to check out your Personal SEO and monitor it
Great opportunity to network, demonstrate your writing and share your opinion. Great SEO
Great opportunity to network, demonstrate your writing and share your opinion. Great SEO
Visibly demonstrate work that you have done and great personal SEO
Visibly demonstrate work that you have done and great personal SEO
Make yourself contactable, you can find out a lot about people online
These were basically my initial thoughts
Dave mentioned the ‘wow’ factor and being able to demonstrate something a little bit different. It’s all about standing out from the crowd.
![WTF is Personal SEO? April 2010 By Ben Cotton [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton](https://image.slidesharecdn.com/londonmet-100417024609-phpapp01/85/Presentation-to-London-Met-on-Personal-SEO-1-320.jpg)
![Introduction ,[object Object],[object Object],[object Object],[object Object],www .social web thing. com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)