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1. Keywords In YourSearch Engine Optimization 703-642-3800

2. What Are Keywords? Keywords are the words you use on your web site to talk about your product or service. Keywords are the words that searchers type into search engines to find your site.

3. The Basics Of Keywords Almost 60% of all searches are 3 or more words. Researchers are more likely to want broad information. Buyers are mostly looking for more specific information.

4. Make Your Site Appealing To All Researchers Be sure to provide some pages that are informational. This will get more visitors and may also encourage links from other sites.

5. How To Choose Keywords Write down every word that describes your product. What might people be searching for? Ask other people!

6. Tools Google Search-based Keyword Tool Google Trends Google Insights for Search Google Analytics

7. “Long Tail Keywords” Keyword phrases that may not get much search traffic but are very specific to your product Search queries will more closely match your product.

8. How To Write With Your Keywords Try to work your keywords into your content. Use them as you would in natural speech.

9. How To Write With Your Keywords Proximity matters! Use synonyms.

10. Final Thoughts Keyword research is vital! Regularly review your list of keywords. The right words will bring qualified traffic to your site.

11. Give us a call if you need help with your SEO efforts! 703-642-3800