What kind of media institution might distribute your media product and why? 2

1. What kind of media institution might distribute your media product and why? The two main publishers that are suitable for publishing EP magazine are Future Publishing PLC and Bauer Media Group.

2. BAUER MEDIA GROUP Publish both Q and Kerrang! the former which is of a similar audience... Bauer would have experience publishing magazines like this and could possibly be good for getting EP ‘out there’. Worldwide circulation of Bauer Media Group's magazine titles amount to 38 million magazines a week... This shows how being published by a large company such as Bauer could be beneficial as there is already a large following that I could generate potential readers from. Bauer’s Q specifically targets an audience not too dissimilar to mine, which they call “Open minded experience seekers, the Q audience don't define themselves by the music they listen to. Music is an important passion”... This could be both good and bad, as they have experience in the sector, but may make EP take a backseat as it would begin as the lower circulation magazine of the two. Bauer’s magazines currently are only published weekly and monthly... My fortnightly magazine would fill a gap in the market.

3. FUTURE PUBLISHING PLC Based in the UK, rather than Germany like Bauer... Could mean more direct support from the publisher and easier involvement/cheaper contact. Metalhammer is Future’s only relatively popular magazine, with a circulation of 49,143 according to ABC... EP would likely reach a larger audience, more people being into indie/alternative than the metal genre – beneficial for the company and more of an incentive to push it out into the public eye Metalhammer is published monthly... So again, my fortnightly magazine would fill the gap and generate music magazine based revenue in between the months of Metalhammer Future publishes to countries in over 70 different languages, whereas Bauer only publishes to 15 countries... This could enable me to reach a wider audience across the globe if EP turns out to be successful.