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Introduction to Social Media for The Vermont Council

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Bil Balderaz, from Webbed Marketing, provides a social media training session for The Vermont Council.

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Introduction to Social Media The Vermont Council June 10, 2009 Bill Balderaz Webbed Marketing www.webbedmarketing.com Twitter: @bbalderaz
[object Object],[object Object],[object Object],Sound Familiar?
[object Object],[object Object],[object Object],[object Object],[object Object],Sound Familiar?
[object Object],Sound Familiar?
[object Object],A Trip Through Time
[object Object],[object Object],Other Parallels
[object Object],[object Object],Other Parallels
[object Object],[object Object],Other Parallels
[object Object],[object Object],Other Parallels
Source: Tony O’Driscoll
[object Object],[object Object],[object Object],[object Object],Agenda
[object Object],[object Object],[object Object],[object Object],Is Social Media Marketing for You?
[object Object],[object Object],[object Object],[object Object],[object Object],What is a Social Network?
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],What is a Social Network?
What is a Social Network?
[object Object],[object Object],[object Object],Why Social Networks Matter --BrandWeek
Why Social Media Matters in Healthcare
Another Reason Why Social Networks Matter
 
You’re Creating Content
Google Trends – Tracking Search Patterns
You’re Creating Content
[object Object],[object Object],[object Object],[object Object],Trends in Social Media
Social Networks
Mental and Behavioral Health Social Networks More than 1,200 active members
Mental and Behavioral Health Social Networks
Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most Popular Facebook Pages ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],How can I use Facebook?
Facebook Search
Facebook Profile Search
“ Behavioral Health” on Facebook
“ Behavioral Health” on Facebook
A Facebook Group
A Facebook Fan Page
What is the difference between groups & fan pages?
Facebook Pages vs Groups
Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter
Twitter
Twitter
Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How can I use Twitter?
Advanced Search in Twitter
YouTube
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YouTube
YouTube Tens of thousands of views!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YouTube for Every Topic
 
YouTube Thousands of videos about “mental and behavioral health”
YouTube Nearly 30,000 views!
[object Object],[object Object],[object Object],[object Object],[object Object],How you can use YouTube
Second Life
Second Life ,[object Object],[object Object],[object Object]
Second Life ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Second Life
[object Object],[object Object],[object Object],[object Object],Second Life
Second Life
[object Object],[object Object],[object Object],How can I use Second Life
Planning a Social Media Campaign
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Clear Goals
[object Object],[object Object],[object Object],Determine the Hook
[object Object],[object Object],[object Object],[object Object],Determine Distribution Plan
Determine Distribution Plan ,[object Object],[object Object],[object Object]
Word of Mouth / Social Media Case Study Shizuka Spa – aka “The Bird Poop Facial”
[object Object],[object Object],[object Object],Shizuka New York
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shizuka New York
[object Object],With a Compelling Hook
[object Object],[object Object],[object Object],[object Object],The Right Channels
[object Object],[object Object],[object Object],And Goals
SEO Press Release
SEO Press Release 1,250 Pickups
SEO Press Release 221,000 Results
SEO Press Release ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Blogger Outreach
[object Object],[object Object],[object Object],[object Object],[object Object],Blogger Outreach
Blogger Outreach 1,513 Posts
Blogger Outreach
[object Object],[object Object],[object Object],[object Object],Video
Video ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks
Social Networks ,[object Object]
[object Object],[object Object],[object Object],Other Results
Site Traffic ,[object Object],[object Object],[object Object]
Web Results Ice Rocket web results were at 3,960 at the beginning of May and are now up to 20,700
The “We Know It Works”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement Summary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get Social Today
[object Object],[object Object],[object Object],For More Information

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