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Social Media Presentation
- 1. How To Socialize Your Talent Strategy: Making Social Media Matter Brett Farmiloe @thatpassionguy Zach Hubbell @zachhubbell
- 3. The Road
- 4. 3 Things Every Company Needs
- 5. How to measure Social Media
- 12. Our Boss
- 13. Saw a changing world
- 14. Saw Social Media As A Suitor
- 15. Saw us
- 17. 3 things a Company Needs in Social Media
- 18. Significance
- 19. 350 million active users.
- 20. 50% of those active users log on in any given day.
- 21. Average user spends 55 minutes per day.
- 22. More than 3.5 billion pieces of content shared each week.
- 23. 700,000 local businesses have active pages.
- 25. Facebook is an Internet > =
- 26. Facebook has given small companies a presence.
- 27. It’s given big business a personality.
- 28. And it’s given recruiters a talent channel
- 29. How do you use Facebook to recruit?
- 30. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
- 32. Step 3: Incorporate Jobs Into The Page
- 35. In 2009, a hacker got some inside info from Twitter…
- 36. The documents said that there were 25 million users in 2009…
- 37. 100 million users in 2010.
- 38. And that Twitter will be the pulse of the planet when it hits 1 billion users in 2013.
- 40. Recruiters can Respond & Answer Questions… Questions usually come in through your @replies tab.
- 41. Recruiters Can Listen and Start Conversations…
- 43. The “Cisco Kid”
- 44. Last, but not least … … promote what you want to promote
- 45. Twitter: A search engine too popular to be ignored.
- 46. #3 A Place to Lead Candidates To
- 47. Career Center
- 48. Open Jobs on Career Center
- 49. How To Measure Social Media
- 50. Number of Fans & Followers
- 51. 1,000 True Fans Someone who will purchase anything and everything you produce
- 53. If you add one fan a day, it would only take you 3 years to have 1,000 fans.
- 55. This is what it looks like when you are an admin of a page
- 61. Aka- Word of Mouth on Steroids
- 64. Traffic
- 65. Click on “Edit Page”
- 66. Google Analytics
- 67. Social Media Effectiveness Chart
Hinweis der Redaktion
- Some jobs are easier to show this than others. Rocket scientisit chef.
- Give them stake in your organization, how does there job matter, Leon Young. Seth Godin
- Two criticisms: A we have short attention spans and need constant reinforcement B That we’re restless and selfish and don’t want to invest in an organization for the long term Training, Mentorship. Raised on MTV and plagued my ADD
- Kevin Kelly, co founder of Wired Magazine and a writer