2. Predávame iPod
For Sales Training Use Only | Apple Global Training | Not for End Customer Use
3. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo je iPod?
4. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo je iPod?
5. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo je iPod?
iPod revolúcia vo svete hudby - priamočiara línia digitálnych
prehrávačov hudby, ktorá spôsobuje búrku v hudobnom priemysle.
Pre začiatocníkov, všetky prehrávače iPod rodiny sú perfektné pre
počúvanie hudby a audia, pokým iPody s displejom sú vynikajúce pre
pozeranie lmov, prezeranie fotiek, alebo hranie hier a tiež použitie
aplikácii (iPod touch)
6. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zahŕňa nových aj existujúcich zákazníkov
7. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zahŕňa nových aj existujúcich zákazníkov
8. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zahŕňa nových aj existujúcich zákazníkov
9. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zákazníci, ktorý si chcú vziať pomernú alebo celú časť svojej hudby so sebou keď sú na
ceste.
Zahŕňa nových aj existujúcich zákazníkov
10. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zákazníci, ktorý si chcú vziať pomernú alebo celú časť svojej hudby so sebou keď sú na
ceste.
Zákazníci, ktorí počúvajú hudbu ako motivácii keď cvičia.
Zahŕňa nových aj existujúcich zákazníkov
11. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zákazníci, ktorý si chcú vziať pomernú alebo celú časť svojej hudby so sebou keď sú na
ceste.
Zákazníci, ktorí počúvajú hudbu ako motivácii keď cvičia.
Bežiaci a cvičiaci ktorí chcú prenosného trénera a sledovať svoje cvičenia s Nike + iPod (iPod
nano alebo iPod touch).
Zahŕňa nových aj existujúcich zákazníkov
12. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zákazníci, ktorý si chcú vziať pomernú alebo celú časť svojej hudby so sebou keď sú na
ceste.
Zákazníci, ktorí počúvajú hudbu ako motivácii keď cvičia.
Bežiaci a cvičiaci ktorí chcú prenosného trénera a sledovať svoje cvičenia s Nike + iPod (iPod
nano alebo iPod touch).
Ľudia ktorí chcú prenosnú zábavu - obsahujúcu videá a hry (iPod nano, iPod classic, alebo
iPod touch).
Zahŕňa nových aj existujúcich zákazníkov
13. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zákazníci, ktorý si chcú vziať pomernú alebo celú časť svojej hudby so sebou keď sú na
ceste.
Zákazníci, ktorí počúvajú hudbu ako motivácii keď cvičia.
Bežiaci a cvičiaci ktorí chcú prenosného trénera a sledovať svoje cvičenia s Nike + iPod (iPod
nano alebo iPod touch).
Ľudia ktorí chcú prenosnú zábavu - obsahujúcu videá a hry (iPod nano, iPod classic, alebo
iPod touch).
Zákazníci ktorí už majú digitálny hudobný prehrávač a hľadajú si nový.
Zahŕňa nových aj existujúcich zákazníkov
14. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Pre koho je určený iPod?
Zákazníci, ktorý si chcú vziať pomernú alebo celú časť svojej hudby so sebou keď sú na
ceste.
Zákazníci, ktorí počúvajú hudbu ako motivácii keď cvičia.
Bežiaci a cvičiaci ktorí chcú prenosného trénera a sledovať svoje cvičenia s Nike + iPod (iPod
nano alebo iPod touch).
Ľudia ktorí chcú prenosnú zábavu - obsahujúcu videá a hry (iPod nano, iPod classic, alebo
iPod touch).
Zákazníci ktorí už majú digitálny hudobný prehrávač a hľadajú si nový.
Zákazníci ktorí chcú iPod s Wi-Fi konektivitou (iPod touch).
Zahŕňa nových aj existujúcich zákazníkov
15. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sú kľúčové body?
Hovor tieto výhody a funkcie
16. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sú kľúčové body?
Hovor tieto výhody a funkcie
17. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sú kľúčové body?
Hovor tieto výhody a funkcie
18. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sú kľúčové body?
Hovor tieto výhody a funkcie
19. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sú kľúčové body?
Dizajn Všetky v kovových púzdrach
Veľkosť a tvar sa zhoduje s ich určením použitia
Viac farieb
Výkon Kapacity v rozpätí od 2GB do 160GB (alebo 500 až 40,000 pesničiek)
Jednoducho obsluhovateľné ovládače
So stikované technologické možnosti, od hlasového ovládania, Multi-
dotykového displeja, Wi-Fi, Nike + prijímačov, merača zrýchlenia, senzorom
okolitého osvetlenia, a podpora pre Apple slúchadlá do uší s ovládačmi a
mikrofónom
Integrácia Použi iTunes a možeš vyhľadávať, manažovať, a organizovať digitálnu
tvorbu
Kompatibilita s Macom a Windows počítačmi
Rozsah príslušenstva rozširuje a zvyšuje zážitky
Hovor tieto výhody a funkcie
20. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sú kľúčové body?
Dizajn Všetky v kovových púzdrach
Veľkosť a tvar sa zhoduje s ich určením použitia
Viac farieb
Výkon Kapacity v rozpätí od 2GB do 160GB (alebo 500 až 40,000 pesničiek)
Jednoducho obsluhovateľné ovládače
So stikované technologické možnosti, od hlasového ovládania, Multi-
dotykového displeja, Wi-Fi, Nike + prijímačov, merača zrýchlenia, senzorom
okolitého osvetlenia, a podpora pre Apple slúchadlá do uší s ovládačmi a
mikrofónom
Integrácia Použi iTunes a možeš vyhľadávať, manažovať, a organizovať digitálnu
tvorbu
Kompatibilita s Macom a Windows počítačmi
Rozsah príslušenstva rozširuje a zvyšuje zážitky
Hovor tieto výhody a funkcie
21. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sú kľúčové body?
Dizajn Všetky v kovových púzdrach
Veľkosť a tvar sa zhoduje s ich určením použitia
Viac farieb
Výkon Kapacity v rozpätí od 2GB do 160GB (alebo 500 až 40,000 pesničiek)
Jednoducho obsluhovateľné ovládače
So stikované technologické možnosti, od hlasového ovládania, Multi-
dotykového displeja, Wi-Fi, Nike + prijímačov, merača zrýchlenia, senzorom
okolitého osvetlenia, a podpora pre Apple slúchadlá do uší s ovládačmi a
mikrofónom
Integrácia Použi iTunes a možeš vyhľadávať, manažovať, a organizovať digitálnu
tvorbu
Kompatibilita s Macom a Windows počítačmi
Rozsah príslušenstva rozširuje a zvyšuje zážitky
Hovor tieto výhody a funkcie
22. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
23. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
24. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
25. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Chce počúvať svoju hudbu, audioknihy, a podcasty
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
26. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Chce počúvať svoju hudbu, audioknihy, a podcasty
Chce hrať hry a používať aplikácie
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
27. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Chce počúvať svoju hudbu, audioknihy, a podcasty
Chce hrať hry a používať aplikácie
Chce pozerať lmy
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
28. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Chce počúvať svoju hudbu, audioknihy, a podcasty
Chce hrať hry a používať aplikácie
Chce pozerať lmy
Chce si pozerať fotogra e a obrázky
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
29. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Chce počúvať svoju hudbu, audioknihy, a podcasty
Chce hrať hry a používať aplikácie
Chce pozerať lmy
Chce si pozerať fotogra e a obrázky
Chce mať prístup na internet bez potreby počítača
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
30. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Chce počúvať svoju hudbu, audioknihy, a podcasty
Chce hrať hry a používať aplikácie
Chce pozerať lmy
Chce si pozerať fotogra e a obrázky
Chce mať prístup na internet bez potreby počítača
Chce mať najnovšiu Apple technológiu
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
31. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Dôvody nákupu zákazníka
Chce počúvať svoju hudbu, audioknihy, a podcasty
Chce hrať hry a používať aplikácie
Chce pozerať lmy
Chce si pozerať fotogra e a obrázky
Chce mať prístup na internet bez potreby počítača
Chce mať najnovšiu Apple technológiu
Chce sa zábavať
Kľúčové dôvody vedúce k nákupu člena iPod rodiny
32. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Začiatok konverzácie so zákazníkom
33. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Začiatok konverzácie so zákazníkom
34. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Začiatok konverzácie so zákazníkom
35. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Aká veľká je vaša hudobná kolekcia?
Začiatok konverzácie so zákazníkom
36. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Aká veľká je vaša hudobná kolekcia?
Ako počúvate hudbu keď nie ste doma?
Začiatok konverzácie so zákazníkom
37. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Aká veľká je vaša hudobná kolekcia?
Ako počúvate hudbu keď nie ste doma?
Aké hry hrávate na vašom počítači alebo mobilnom telefóne?
Začiatok konverzácie so zákazníkom
38. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Aká veľká je vaša hudobná kolekcia?
Ako počúvate hudbu keď nie ste doma?
Aké hry hrávate na vašom počítači alebo mobilnom telefóne?
Ako pozeráte videá keď nie ste doma?
Začiatok konverzácie so zákazníkom
39. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Aká veľká je vaša hudobná kolekcia?
Ako počúvate hudbu keď nie ste doma?
Aké hry hrávate na vašom počítači alebo mobilnom telefóne?
Ako pozeráte videá keď nie ste doma?
Aké druhy aktivít by ste radi robili?
Začiatok konverzácie so zákazníkom
40. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo sa pýtať zákazníka?
Aká veľká je vaša hudobná kolekcia?
Ako počúvate hudbu keď nie ste doma?
Aké hry hrávate na vašom počítači alebo mobilnom telefóne?
Ako pozeráte videá keď nie ste doma?
Aké druhy aktivít by ste radi robili?
Koľko času strávite na internete?
Začiatok konverzácie so zákazníkom
41. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Aké sú odpovede zákazníka?
Počúvame čo zákazník hovorí
42. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Aké sú odpovede zákazníka?
Počúvame čo zákazník hovorí
43. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Aké sú odpovede zákazníka?
Počúvame čo zákazník hovorí
44. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Aké sú odpovede zákazníka?
Rád počúvam hudbu.
Počúvame čo zákazník hovorí
45. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Aké sú odpovede zákazníka?
Rád počúvam hudbu.
Zbožňujem cvičenie.
Počúvame čo zákazník hovorí
46. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Aké sú odpovede zákazníka?
Rád počúvam hudbu.
Zbožňujem cvičenie.
Rád by som mal ďalšie hry a aplikácie.
Počúvame čo zákazník hovorí
47. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Aké sú odpovede zákazníka?
Rád počúvam hudbu.
Zbožňujem cvičenie.
Rád by som mal ďalšie hry a aplikácie.
Neprestajne som na emailoch.
Počúvame čo zákazník hovorí
48. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie by mohol zákazník hovoriť?
Vyjasníme akékoľvek námietky a pochybnosti
49. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie by mohol zákazník hovoriť?
Vyjasníme akékoľvek námietky a pochybnosti
50. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie by mohol zákazník hovoriť?
Vyjasníme akékoľvek námietky a pochybnosti
51. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie by mohol zákazník hovoriť?
Nie sú iPody drahé?
Vyjasníme akékoľvek námietky a pochybnosti
52. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie by mohol zákazník hovoriť?
Nie sú iPody drahé?
Ako si vyberiem prehrávať len tie najlepšie skladby ak mám obrovskú hudobnú kolekciu?
Vyjasníme akékoľvek námietky a pochybnosti
53. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie by mohol zákazník hovoriť?
Nie sú iPody drahé?
Ako si vyberiem prehrávať len tie najlepšie skladby ak mám obrovskú hudobnú kolekciu?
Ja už mám iPod.
Vyjasníme akékoľvek námietky a pochybnosti
54. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie by mohol zákazník hovoriť?
Nie sú iPody drahé?
Ako si vyberiem prehrávať len tie najlepšie skladby ak mám obrovskú hudobnú kolekciu?
Ja už mám iPod.
Mám viac obsahu ako iPod dokáže absorbovať.
Vyjasníme akékoľvek námietky a pochybnosti
55. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie zákazníci potrebujú?
Nájdi cestu dať väčšiu hodnotu
56. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie zákazníci potrebujú?
Nájdi cestu dať väčšiu hodnotu
57. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie zákazníci potrebujú?
Nájdi cestu dať väčšiu hodnotu
58. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie zákazníci potrebujú?
Nájdi cestu dať väčšiu hodnotu
59. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie zákazníci potrebujú?
Hardvér Apple Slúchadlá alebo do uší slúchadlá s ovládaním a mikrofónom
Apple USB adaptér
Apple iPod shuffle USB kábel
Apple univerzálny podstavec
Apple AV káble
Apple TV
Služby MobileMe
Nájdi cestu dať väčšiu hodnotu
60. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie zákazníci potrebujú?
Hardvér Apple Slúchadlá alebo do uší slúchadlá s ovládaním a mikrofónom
Apple USB adaptér
Apple iPod shuffle USB kábel
Apple univerzálny podstavec
Apple AV káble
Apple TV
Služby MobileMe
Nájdi cestu dať väčšiu hodnotu
61. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Čo ďalšie zákazníci potrebujú?
Hardvér Apple Slúchadlá alebo do uší slúchadlá s ovládaním a mikrofónom
Apple USB adaptér
Apple iPod shuffle USB kábel
Apple univerzálny podstavec
Apple AV káble
Apple TV
Služby MobileMe
Nájdi cestu dať väčšiu hodnotu
62. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Ďalšie zdroje
Použi tieto nástroje k predaju a umiestnenie
63. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Ďalšie zdroje
Použi tieto nástroje k predaju a umiestnenie
64. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Ďalšie zdroje
Použi tieto nástroje k predaju a umiestnenie
65. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Ďalšie zdroje
Predstavenie iPod kurzu
Použi tieto nástroje k predaju a umiestnenie
66. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Ďalšie zdroje
Predstavenie iPod kurzu
www.ipod.sk
Použi tieto nástroje k predaju a umiestnenie
67. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Ďalšie zdroje
Predstavenie iPod kurzu
www.ipod.sk
www.apcom.sk
Použi tieto nástroje k predaju a umiestnenie
68. Description Customers Main Needs Probe Listen Clarify Beyond the More Info
Ďalšie zdroje
Predstavenie iPod kurzu
www.ipod.sk
www.apcom.sk
www.apple.sk
Použi tieto nástroje k predaju a umiestnenie
This is a sales training tool that is intended for Apple internal sales and global sales partners only. Please do not distribute or share this presentation with your end customers.
In this presentation you’ll find 9 content slides, each with speaker notes, designed for individual sales associates or sales teams that are getting up-to-speed on selling iPod.
Topics covered in this presentation include:
1. 30-second sound byte
2. New and existing customers
3. Key points (features and benefits)
4. Reasons customers purchase
5. Questions to start a conversation
6. Sales cues you might hear from a customer
7. Common concerns, confusion, or doubt
8. Other items to include (beyond-the-box)
9. Additional training resources
As you go through each slide, start with the title slide for each section and ask your audience for their thoughts on the topic before revealing the suggested answers and respondes. You might want to practice using the sales points, qualifying questions, and sales skills with others in the training room. Practice listening for a sales cue, and offering the correct benefit that matches. Present a concern or objection, and practice redirecting that into a sales benefit. If you are using these slides on your own, then take notes of areas to practice before you’re with a customer.
Keep in mind that this presentation is best used along with the other sales training tools available from Apple Sales Web, including the “Introducing” course (PDF and audio), “Then and Now” comparison document, and other resources found on Apple.com.
Finally, this sales training presentation does not replace the customer-facing iPod product presentation. You can still find that presentation on Apple Sales Web from the iPod product page.
Fonts: Apple presentations use only the Myriad Set font family.
Display settings: This presentation is formatted at 1229 by 768 pixels (16:10 ratio); therefore, it should be viewed on a monitor with a horizontal resolution of at least 1280 pixels.
Displaying the presentation: Go to Keynote > Preferences > Slideshow  and choose "Scale slides up to fit display" to ensure that the slides  are presented at the largest resolution available. Keynote presentations require Mac OS X v10.3.6 or later. You can find out how much memory you have using Apple System Profiler. If two displays are connected and set to high resolutions, you may not be able to play the presentation at all.
Printing the presentation with speaker notes: Go to the Page Setup dialog and select the portrait option. Go to the Print dialog and select Keynote from the options pop-up menu. Under Print, select “Slides With Notes.” Do not distribute speaker notes to end customers.
Welcome to the Selling the iPod Family presentation. Again, do not share this presentation or speaker notes with your end customers.
See slide 1 for tips on how to use this sales training presentation.
Review the 30-second sound byte. As you present the sound byte, keep these key points in mind: music, games, entertainment, portable
The members of the iPod family appeal to a wide range of customers. At the core, iPods have always been about music and a customer’s ability to bring their music with them wherever they go. Whether a customer wants something small and rugged to use when exercising or is looking for an iPod with the latest in technology and connectivity, there’s an iPod to meet their needs.
The members of the iPod family appeal to a wide range of customers. At the core, iPods have always been about music and a customer’s ability to bring their music with them wherever they go. Whether a customer wants something small and rugged to use when exercising or is looking for an iPod with the latest in technology and connectivity, there’s an iPod to meet their needs.
The members of the iPod family appeal to a wide range of customers. At the core, iPods have always been about music and a customer’s ability to bring their music with them wherever they go. Whether a customer wants something small and rugged to use when exercising or is looking for an iPod with the latest in technology and connectivity, there’s an iPod to meet their needs.
The members of the iPod family appeal to a wide range of customers. At the core, iPods have always been about music and a customer’s ability to bring their music with them wherever they go. Whether a customer wants something small and rugged to use when exercising or is looking for an iPod with the latest in technology and connectivity, there’s an iPod to meet their needs.
The members of the iPod family appeal to a wide range of customers. At the core, iPods have always been about music and a customer’s ability to bring their music with them wherever they go. Whether a customer wants something small and rugged to use when exercising or is looking for an iPod with the latest in technology and connectivity, there’s an iPod to meet their needs.
The members of the iPod family appeal to a wide range of customers. At the core, iPods have always been about music and a customer’s ability to bring their music with them wherever they go. Whether a customer wants something small and rugged to use when exercising or is looking for an iPod with the latest in technology and connectivity, there’s an iPod to meet their needs.
Keep these key points in mind as you talk about iPod with your customers.
Design
All members of the iPod family use all-metal enclosures and are designed to be both great-looking and rugged.
iPod family members feature sleek designs and many come in a variety of colors, so customers can express their personality.
Performance
Whether a customer is looking for an iPod to use when working out, wants one to carry their entire music collection, or is looking for a mobile Wi-Fi solution, there is an iPod that matches their needs.
A hallmark of all Apple products is their ease of use.
Technology advances are added to iPod models to make them more useful and to give them added functionality.
Integration
One of the strengths of iPod is its connection to iTunes and the iTunes Store. Everything works together to provide customers with the best experience in finding new music, video, or applications for their iPod and for managing their content.Compatibility with both Mac and Windows computers means that just about anyone with a computer can use an iPod and iTunes.
There are many accessories, from Apple and third-party companies, to meet more specific uses and needs of customers.
Keep these key points in mind as you talk about iPod with your customers.
Design
All members of the iPod family use all-metal enclosures and are designed to be both great-looking and rugged.
iPod family members feature sleek designs and many come in a variety of colors, so customers can express their personality.
Performance
Whether a customer is looking for an iPod to use when working out, wants one to carry their entire music collection, or is looking for a mobile Wi-Fi solution, there is an iPod that matches their needs.
A hallmark of all Apple products is their ease of use.
Technology advances are added to iPod models to make them more useful and to give them added functionality.
Integration
One of the strengths of iPod is its connection to iTunes and the iTunes Store. Everything works together to provide customers with the best experience in finding new music, video, or applications for their iPod and for managing their content.Compatibility with both Mac and Windows computers means that just about anyone with a computer can use an iPod and iTunes.
There are many accessories, from Apple and third-party companies, to meet more specific uses and needs of customers.
Keep these key points in mind as you talk about iPod with your customers.
Design
All members of the iPod family use all-metal enclosures and are designed to be both great-looking and rugged.
iPod family members feature sleek designs and many come in a variety of colors, so customers can express their personality.
Performance
Whether a customer is looking for an iPod to use when working out, wants one to carry their entire music collection, or is looking for a mobile Wi-Fi solution, there is an iPod that matches their needs.
A hallmark of all Apple products is their ease of use.
Technology advances are added to iPod models to make them more useful and to give them added functionality.
Integration
One of the strengths of iPod is its connection to iTunes and the iTunes Store. Everything works together to provide customers with the best experience in finding new music, video, or applications for their iPod and for managing their content.Compatibility with both Mac and Windows computers means that just about anyone with a computer can use an iPod and iTunes.
There are many accessories, from Apple and third-party companies, to meet more specific uses and needs of customers.
Keep these key points in mind as you talk about iPod with your customers.
Design
All members of the iPod family use all-metal enclosures and are designed to be both great-looking and rugged.
iPod family members feature sleek designs and many come in a variety of colors, so customers can express their personality.
Performance
Whether a customer is looking for an iPod to use when working out, wants one to carry their entire music collection, or is looking for a mobile Wi-Fi solution, there is an iPod that matches their needs.
A hallmark of all Apple products is their ease of use.
Technology advances are added to iPod models to make them more useful and to give them added functionality.
Integration
One of the strengths of iPod is its connection to iTunes and the iTunes Store. Everything works together to provide customers with the best experience in finding new music, video, or applications for their iPod and for managing their content.Compatibility with both Mac and Windows computers means that just about anyone with a computer can use an iPod and iTunes.
There are many accessories, from Apple and third-party companies, to meet more specific uses and needs of customers.
There are many reasons customers may want an iPod, based on their media collection, how they buy their media, and the activities in their daily lives.
Keep these points in mind when looking at why customers purchase iPod:
• iTunes Store makes it easy for customers to find new content for their iPod. This includes audio, video, and applications—with free and paid content available.
• Customers want to be entertained. Whether that is done through music, video, photos, or games, an iPod can help.
• Available at various price points, there is an iPod for everyone.
There are many reasons customers may want an iPod, based on their media collection, how they buy their media, and the activities in their daily lives.
Keep these points in mind when looking at why customers purchase iPod:
• iTunes Store makes it easy for customers to find new content for their iPod. This includes audio, video, and applications—with free and paid content available.
• Customers want to be entertained. Whether that is done through music, video, photos, or games, an iPod can help.
• Available at various price points, there is an iPod for everyone.
There are many reasons customers may want an iPod, based on their media collection, how they buy their media, and the activities in their daily lives.
Keep these points in mind when looking at why customers purchase iPod:
• iTunes Store makes it easy for customers to find new content for their iPod. This includes audio, video, and applications—with free and paid content available.
• Customers want to be entertained. Whether that is done through music, video, photos, or games, an iPod can help.
• Available at various price points, there is an iPod for everyone.
There are many reasons customers may want an iPod, based on their media collection, how they buy their media, and the activities in their daily lives.
Keep these points in mind when looking at why customers purchase iPod:
• iTunes Store makes it easy for customers to find new content for their iPod. This includes audio, video, and applications—with free and paid content available.
• Customers want to be entertained. Whether that is done through music, video, photos, or games, an iPod can help.
• Available at various price points, there is an iPod for everyone.
There are many reasons customers may want an iPod, based on their media collection, how they buy their media, and the activities in their daily lives.
Keep these points in mind when looking at why customers purchase iPod:
• iTunes Store makes it easy for customers to find new content for their iPod. This includes audio, video, and applications—with free and paid content available.
• Customers want to be entertained. Whether that is done through music, video, photos, or games, an iPod can help.
• Available at various price points, there is an iPod for everyone.
There are many reasons customers may want an iPod, based on their media collection, how they buy their media, and the activities in their daily lives.
Keep these points in mind when looking at why customers purchase iPod:
• iTunes Store makes it easy for customers to find new content for their iPod. This includes audio, video, and applications—with free and paid content available.
• Customers want to be entertained. Whether that is done through music, video, photos, or games, an iPod can help.
• Available at various price points, there is an iPod for everyone.
There are many reasons customers may want an iPod, based on their media collection, how they buy their media, and the activities in their daily lives.
Keep these points in mind when looking at why customers purchase iPod:
• iTunes Store makes it easy for customers to find new content for their iPod. This includes audio, video, and applications—with free and paid content available.
• Customers want to be entertained. Whether that is done through music, video, photos, or games, an iPod can help.
• Available at various price points, there is an iPod for everyone.
Here are a few sample open-ended questions you can try depending on your specific customer.
• The point of asking open-ended questions is to get to know your customers and their needs. Once you learn about the various members of the iPod family, including their key features and advantages, you should be able to identify which iPod best matches the needs of your customer.
• Asking about how they listen to music and the size of their music collection allows you to get an idea about the capacity they might need in an iPod. Their interest in photos and video can affect their choice as well, because they can choose from iPod models with screens in varying sizes.
• You might find that a customer would benefit from having multiple iPods. Asking about how and where they listen to music and the types of activities will lead you to this.
• Asking about Internet access is one way to differentiate iPod touch from other iPod models.
Here are a few sample open-ended questions you can try depending on your specific customer.
• The point of asking open-ended questions is to get to know your customers and their needs. Once you learn about the various members of the iPod family, including their key features and advantages, you should be able to identify which iPod best matches the needs of your customer.
• Asking about how they listen to music and the size of their music collection allows you to get an idea about the capacity they might need in an iPod. Their interest in photos and video can affect their choice as well, because they can choose from iPod models with screens in varying sizes.
• You might find that a customer would benefit from having multiple iPods. Asking about how and where they listen to music and the types of activities will lead you to this.
• Asking about Internet access is one way to differentiate iPod touch from other iPod models.
Here are a few sample open-ended questions you can try depending on your specific customer.
• The point of asking open-ended questions is to get to know your customers and their needs. Once you learn about the various members of the iPod family, including their key features and advantages, you should be able to identify which iPod best matches the needs of your customer.
• Asking about how they listen to music and the size of their music collection allows you to get an idea about the capacity they might need in an iPod. Their interest in photos and video can affect their choice as well, because they can choose from iPod models with screens in varying sizes.
• You might find that a customer would benefit from having multiple iPods. Asking about how and where they listen to music and the types of activities will lead you to this.
• Asking about Internet access is one way to differentiate iPod touch from other iPod models.
Here are a few sample open-ended questions you can try depending on your specific customer.
• The point of asking open-ended questions is to get to know your customers and their needs. Once you learn about the various members of the iPod family, including their key features and advantages, you should be able to identify which iPod best matches the needs of your customer.
• Asking about how they listen to music and the size of their music collection allows you to get an idea about the capacity they might need in an iPod. Their interest in photos and video can affect their choice as well, because they can choose from iPod models with screens in varying sizes.
• You might find that a customer would benefit from having multiple iPods. Asking about how and where they listen to music and the types of activities will lead you to this.
• Asking about Internet access is one way to differentiate iPod touch from other iPod models.
Here are a few sample open-ended questions you can try depending on your specific customer.
• The point of asking open-ended questions is to get to know your customers and their needs. Once you learn about the various members of the iPod family, including their key features and advantages, you should be able to identify which iPod best matches the needs of your customer.
• Asking about how they listen to music and the size of their music collection allows you to get an idea about the capacity they might need in an iPod. Their interest in photos and video can affect their choice as well, because they can choose from iPod models with screens in varying sizes.
• You might find that a customer would benefit from having multiple iPods. Asking about how and where they listen to music and the types of activities will lead you to this.
• Asking about Internet access is one way to differentiate iPod touch from other iPod models.
Here are a few sample open-ended questions you can try depending on your specific customer.
• The point of asking open-ended questions is to get to know your customers and their needs. Once you learn about the various members of the iPod family, including their key features and advantages, you should be able to identify which iPod best matches the needs of your customer.
• Asking about how they listen to music and the size of their music collection allows you to get an idea about the capacity they might need in an iPod. Their interest in photos and video can affect their choice as well, because they can choose from iPod models with screens in varying sizes.
• You might find that a customer would benefit from having multiple iPods. Asking about how and where they listen to music and the types of activities will lead you to this.
• Asking about Internet access is one way to differentiate iPod touch from other iPod models.
As you have a conversation with your customer, listen for cues that indicate an iPod would benefit them. As you listen, be aware of needs that include the iPod accessories.
It really does all start with the music. So if your customer likes listening to music, having music with them when they’re not at home is a natural thing. You then should be listening for clues as to which member of the iPod family makes the most sense.
For many people, staying connected using the Internet is becoming a necessity. iPod touch is the perfect solution, because it provides Internet access whenever the customer has an available Wi-Fi signal.
As you have a conversation with your customer, listen for cues that indicate an iPod would benefit them. As you listen, be aware of needs that include the iPod accessories.
It really does all start with the music. So if your customer likes listening to music, having music with them when they’re not at home is a natural thing. You then should be listening for clues as to which member of the iPod family makes the most sense.
For many people, staying connected using the Internet is becoming a necessity. iPod touch is the perfect solution, because it provides Internet access whenever the customer has an available Wi-Fi signal.
As you have a conversation with your customer, listen for cues that indicate an iPod would benefit them. As you listen, be aware of needs that include the iPod accessories.
It really does all start with the music. So if your customer likes listening to music, having music with them when they’re not at home is a natural thing. You then should be listening for clues as to which member of the iPod family makes the most sense.
For many people, staying connected using the Internet is becoming a necessity. iPod touch is the perfect solution, because it provides Internet access whenever the customer has an available Wi-Fi signal.
As you have a conversation with your customer, listen for cues that indicate an iPod would benefit them. As you listen, be aware of needs that include the iPod accessories.
It really does all start with the music. So if your customer likes listening to music, having music with them when they’re not at home is a natural thing. You then should be listening for clues as to which member of the iPod family makes the most sense.
For many people, staying connected using the Internet is becoming a necessity. iPod touch is the perfect solution, because it provides Internet access whenever the customer has an available Wi-Fi signal.
While you can’t prepare for every objection, knowing the advantages of the members of the iPod family in terms of meeting your customer’s needs will help clarify any confusion or doubts. To understand an objection, ask probing questions that encourage your customer to tell you what she is thinking. Listen carefully so you can respond to her real issue.
• Use objections and concerns as a way to provide the customer with additional information so she will feel comfortable with the decision to purchase. In the case of iPods, since there is such a wide range of price and capabilities, make sure that you’ve identified the proper model based on the customer’s needs.
• Take the opportunity to talk about the features of iTunes to help manage and refresh the content on someone’s iPod. Features like Genius playlists can automatically create playlists of a customer’s songs that go great together.
• New iPod models include capabilities not available in older models. Customers might be better off replacing an older model, or buying an additional model to use in different situations.
While you can’t prepare for every objection, knowing the advantages of the members of the iPod family in terms of meeting your customer’s needs will help clarify any confusion or doubts. To understand an objection, ask probing questions that encourage your customer to tell you what she is thinking. Listen carefully so you can respond to her real issue.
• Use objections and concerns as a way to provide the customer with additional information so she will feel comfortable with the decision to purchase. In the case of iPods, since there is such a wide range of price and capabilities, make sure that you’ve identified the proper model based on the customer’s needs.
• Take the opportunity to talk about the features of iTunes to help manage and refresh the content on someone’s iPod. Features like Genius playlists can automatically create playlists of a customer’s songs that go great together.
• New iPod models include capabilities not available in older models. Customers might be better off replacing an older model, or buying an additional model to use in different situations.
While you can’t prepare for every objection, knowing the advantages of the members of the iPod family in terms of meeting your customer’s needs will help clarify any confusion or doubts. To understand an objection, ask probing questions that encourage your customer to tell you what she is thinking. Listen carefully so you can respond to her real issue.
• Use objections and concerns as a way to provide the customer with additional information so she will feel comfortable with the decision to purchase. In the case of iPods, since there is such a wide range of price and capabilities, make sure that you’ve identified the proper model based on the customer’s needs.
• Take the opportunity to talk about the features of iTunes to help manage and refresh the content on someone’s iPod. Features like Genius playlists can automatically create playlists of a customer’s songs that go great together.
• New iPod models include capabilities not available in older models. Customers might be better off replacing an older model, or buying an additional model to use in different situations.
While you can’t prepare for every objection, knowing the advantages of the members of the iPod family in terms of meeting your customer’s needs will help clarify any confusion or doubts. To understand an objection, ask probing questions that encourage your customer to tell you what she is thinking. Listen carefully so you can respond to her real issue.
• Use objections and concerns as a way to provide the customer with additional information so she will feel comfortable with the decision to purchase. In the case of iPods, since there is such a wide range of price and capabilities, make sure that you’ve identified the proper model based on the customer’s needs.
• Take the opportunity to talk about the features of iTunes to help manage and refresh the content on someone’s iPod. Features like Genius playlists can automatically create playlists of a customer’s songs that go great together.
• New iPod models include capabilities not available in older models. Customers might be better off replacing an older model, or buying an additional model to use in different situations.
Customers may enter the store with the intention to purchase only an iPod. By listening and questioning, you start the process of uncovering additional needs. As a result, you may find they're interested in accessories and other products.
Remember the following as you talk with customers:
▪ They may only have a single purchase in mind, so look to uncover additional needs.
▪ Consider the customer's future needs: increase customer loyalty by selling only what they need.
▪ Discuss the support options (such as AppleCare).
(Note: When used with 3rd generation iPod shuffle, the microphone built in to the Apple Earphones with Remote and Mic and the Apple In-Ear Headphones with Remote and Mic is not supported.)
Customers may enter the store with the intention to purchase only an iPod. By listening and questioning, you start the process of uncovering additional needs. As a result, you may find they're interested in accessories and other products.
Remember the following as you talk with customers:
▪ They may only have a single purchase in mind, so look to uncover additional needs.
▪ Consider the customer's future needs: increase customer loyalty by selling only what they need.
▪ Discuss the support options (such as AppleCare).
(Note: When used with 3rd generation iPod shuffle, the microphone built in to the Apple Earphones with Remote and Mic and the Apple In-Ear Headphones with Remote and Mic is not supported.)
Customers may enter the store with the intention to purchase only an iPod. By listening and questioning, you start the process of uncovering additional needs. As a result, you may find they're interested in accessories and other products.
Remember the following as you talk with customers:
▪ They may only have a single purchase in mind, so look to uncover additional needs.
▪ Consider the customer's future needs: increase customer loyalty by selling only what they need.
▪ Discuss the support options (such as AppleCare).
(Note: When used with 3rd generation iPod shuffle, the microphone built in to the Apple Earphones with Remote and Mic and the Apple In-Ear Headphones with Remote and Mic is not supported.)
Customers may enter the store with the intention to purchase only an iPod. By listening and questioning, you start the process of uncovering additional needs. As a result, you may find they're interested in accessories and other products.
Remember the following as you talk with customers:
▪ They may only have a single purchase in mind, so look to uncover additional needs.
▪ Consider the customer's future needs: increase customer loyalty by selling only what they need.
▪ Discuss the support options (such as AppleCare).
(Note: When used with 3rd generation iPod shuffle, the microphone built in to the Apple Earphones with Remote and Mic and the Apple In-Ear Headphones with Remote and Mic is not supported.)
Here are some resources you can use to learn more about selling the iPod family:
Introducing iPod Family Course
These Apple Sales Training Online courses help you get ready to talk to your customers about what is great about today’s iPod, what to demo, the types of customers you’ll find, how to start a sales conversation, and how to handle potential objections.
iPod on Apple Sales Web (asw.apple.com)
This is a single page on ASW that contains all the sales training, tools, and resources you may need.
Then and Now PDF
This is a PDF available from ASW that compares the previous-generation iPods to today’s iPods.
iPod on www.apple.com
This is the public-facing website on the iPod.
Here are some resources you can use to learn more about selling the iPod family:
Introducing iPod Family Course
These Apple Sales Training Online courses help you get ready to talk to your customers about what is great about today’s iPod, what to demo, the types of customers you’ll find, how to start a sales conversation, and how to handle potential objections.
iPod on Apple Sales Web (asw.apple.com)
This is a single page on ASW that contains all the sales training, tools, and resources you may need.
Then and Now PDF
This is a PDF available from ASW that compares the previous-generation iPods to today’s iPods.
iPod on www.apple.com
This is the public-facing website on the iPod.
Here are some resources you can use to learn more about selling the iPod family:
Introducing iPod Family Course
These Apple Sales Training Online courses help you get ready to talk to your customers about what is great about today’s iPod, what to demo, the types of customers you’ll find, how to start a sales conversation, and how to handle potential objections.
iPod on Apple Sales Web (asw.apple.com)
This is a single page on ASW that contains all the sales training, tools, and resources you may need.
Then and Now PDF
This is a PDF available from ASW that compares the previous-generation iPods to today’s iPods.
iPod on www.apple.com
This is the public-facing website on the iPod.
Here are some resources you can use to learn more about selling the iPod family:
Introducing iPod Family Course
These Apple Sales Training Online courses help you get ready to talk to your customers about what is great about today’s iPod, what to demo, the types of customers you’ll find, how to start a sales conversation, and how to handle potential objections.
iPod on Apple Sales Web (asw.apple.com)
This is a single page on ASW that contains all the sales training, tools, and resources you may need.
Then and Now PDF
This is a PDF available from ASW that compares the previous-generation iPods to today’s iPods.
iPod on www.apple.com
This is the public-facing website on the iPod.
