Tools of Change – Frances Pinter – Feb 24, 2010 Rethinking the Role and Funding of Academic Book Publishing

1. Rethinking the Role and Funding ofAcademic Book Publishing Frances Pinter Publisher, Bloomsbury Academic bloomsburyacademic.com

4. The Gutenberg Press

8. Quality creation is not without cost

9. Funding Issues: Monographs - an endangered species

10. Print Runs for Academic Books 3000 2000 1000 350 1980 1990 2000 2010

11. Humanitiesand Social Sciences (HSS)

12. The Challenge: How to fund sustainable open access for scholarly books ‘the Long Form Publication’

13. STM journal open access model? NO

14. STM journal open access model? Getting to ‘first copy’ costs are too high HSS research budgets are too small

15. New BUSINESS MODEL

16. What does the Academic Community still want from the old publishing model?

17. Independent verificationof quality

18. Branding and visibility

19. Editing and typesetting Availability in a variety of formats

20. MarketingandSelling

21. Curation

23. UC Berkeley Study: Assessing the Future Landscape of Scholarly Communication

24. Problems with migrating to the fully paid-for eBook model: Amazon Kindle Sony eBook Reader Barnes & Noble Nook CybookOpus BeBook ItalicaeReader EgriverTouch iLiadeReader Elonex

25. Even the Apple iPadwon’t save us

26. Pressures on Academic Community

27. Expanding Academic Ecosystem

30. Return on investment

31. Pressures on Academic Publishers

32. Technology driven changes = $

34. Authors still want services & royalties and now ‘Free at the point of use’

35. Responses to this Pressure:

36. Publishers racing to invest in new digital systems $$$

37. New Business ModelsNew Partners

41. Death to the New Models! ALA meeting Jan 2010: reality check

42. OAPEN CHANGE List 6-7 partners form lower down page make close up of page

45. Plain Vanilla Ice Cream

47. Ice Cream Cone

51. Ice Cream Sundae

54. The Bloomsbury AcademicDigital Café

55. An experimental lab Tools for collaboration Added value CC Licensing Monetize The Bloomsbury AcademicDigital Café

57. Doesn’t reduce getting to first copy costs Duplicates the worst of distribution issues and too many middlemen

58. Greco and Wharton: University presses & open access

60. Funding Bodies Libraries Academics Publishers

61. New Pathways for Existing Funds

62. Where is the Funding to be Found?

63. Research budgets? NOtoo small

64. Central university funds? NOtoo many other demands

65. Library budgets? YES!

66. Rethink how libraries spend their book budgets

70. Create the International Library Coalition for Open Access Books (ILCOAb)

71. Build on existing library consortia

72. ILCOAb to aggregate funds from libraries

73. Pay for fixed first copy costs & open access

74. ILCOAb Model Publishers submit titles to ILCOAb ILCOAb decides what to ‘purchase’ Publishers get to first copy stage Publish as open access Publishers sell content in print, e-formats etc

75. Monographs $2 a copy?

76. OLD Print Model A typical monograph: 400 copies sold to libraries @ $80 per book

77. OLD Print Model $ First copy costs 10,000 Print/bind, marketing/selling Distrib, royalties, profit14,000Library Suppliers cut 8,000 Total cost to libraries 32,000

78. OLD Print Model Getting to first copy cost represents 31% of price paid by the library

79. OLD Print Model With our $80 book the library pays $55 (69%) for post ‘first copy’ costs

80. OLD Print Model Worldwide market for HSS monographs = 10,000 libraries Print reaches 4% of market

81. OLD Print Model Market skimming Market failure

82. ILCOAb Model If 4% (400 libraries) join ILCOAb cost of getting to digital file = $25 ea 69% reduction on a print copy

83. ILCOAb Model If 10% (1000 libraries) join ILCOAband pay $10 per title 87.5% reduction per title

84. ILCOAb Model If 50% (5000 libraries) join ILCOAband pay $2 per title 97.5% reduction per title

85. Why Not? Free-rider argument Add extra metadata for members

86. Why Not? Free-rider argument Add extra metadata for members Erosion of selection control Consortia already purchase content

87. International Coalition of Library Consortia Over 200 library consortia members around the world

88. Benefits to Scholars More monographs published Publishing expertise maintained Full open access

89. Benefits to Publishers Stay in business Secure a strand of work Concentrate on providing added value

90. Conceptual mind shifts Uncouple getting to first copy from other publishing functions and income streams

91. Conceptual mind shifts Redefine the publishing function within the Scholarly Communications Ecosystem - beyond the traditional and into the future

92. Conclusion Make better use of funds already available

93. The ILCOAbBUSINESS MODEL a Way Forward