6. The Evolution of cellity’s Mobile Service Sep. ‘09 least cost router set of individual single-purpose-apps Dec. ‘08 Feb. ‘08 May ‘07 Feb. ‘07 Communicator 3 multi platform (messaging voice, presence, etc.) Communicator: voice, e-mail, messaging, twitter Communicator 2: address book-centered, communication features (e-mail, messaging, social networks, twitter, voice) connect & communicate
7. cellity Value Chain Positioning Mobile internet services Software connect & communicate
9. mobile advertisement build in one central personal profile manage yourself in one place relevant contact information auto-connect with your current friends up-to-date contact info auto-add new contacts connect to social networks universal messaging platform: send messages like e-mail, SMS, messages on Twitter & Facebook, etc. connect to social feeds Twitter, Facebook timeline, etc. New Screen Design
13. centralized information widely accessible & securely stored Server Centric Architecture In the mobile web On the computer On the mobile phone connect & communicate
14.
15. connect & communicate * coming Q1/2009 Also in the Future the Universal Address Book Will Stay the Centerpiece of All Communication messaging voice social networks social feeds IM* LBS* Presence* connect & communicate
![Founder and Management Team ,[object Object],[object Object],[object Object],[object Object],[object Object],connect & communicate](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)