45. these resources are key non-profit social network survey http://www.nonprofitsocialnetworksurvey.com / 2009 eNonprofits Benchmarks Study http://www.e-benchmarksstudy.com/2009.html
67. these resources are key non-profit social network survey http://www.nonprofitsocialnetworksurvey.com / 2009 eNonprofits Benchmarks Study http://www.e-benchmarksstudy.com/2009.html
at WI for 6 months, came from Ed publishing, first at PEC to establish development blogs/wikis, keen facebook, twitter, linked in, friendfeed, blip.tv
what are your organizational goals? your communications strategy must align - or you’re shooting in the dark.
what tools are you interested in using? Where is your audience?
it might seem like finding a needle in a haystack, but this is the ground work necessary to plan and implement a social media strategy, and use the tools to your best advantage with the capacity you can afford.
the days of spray and pray are over. we can now target our messages through our networks, who we can facilitate in connecting with each other. This strengthens our message, builds trust, and reinforces our goals.
define your target audience. What action do you want them to take?
also called Shiny Object Syndrome. or, this bandwagon’s going nowhere. Thankfully, social media is a forgiving medium and you can jump in and jump out. but why would you? why wouldn’t you look at investing in this channel like you would any other channel (unless it’s the english channel, and then you’re gonna need a wetsuit). The key here is to establish....
come up with measurements based on a specified time frame and arena. Do you have 3 positive conversations a week on a project you’re working on? Where are the arenas you are trying to reach people? where are your competitors - and what have they done successfully?
this is just the beginning. Let’s brainstorm some tools. Once we get the major ones out of the way, we can talk about some cool new stuff you may not know about.
![Social Media 101 ,[object Object],Aerin Guy The Wellesley Institute June 18, 2009](https://image.slidesharecdn.com/odenpresentation1-090623144906-phpapp02/85/Social-Media-101-1-320.jpg)
![Aerin Guy ,[object Object],[object Object],[object Object],[object Object],Text](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)