1. The Cake Shop

2. Presented By:- Nikunj Shah JayeshSurve Reena Alva

3. Cadbury’s Overview Brands like Cadbury, Trident and Halls. Starts back in 1824 by John Cadbury. Opened a shop in Birmingham, England selling among other things, tea and cocoa and chocolate.

7. A few facts and figures We make and sell three kinds of confectionery: chocolate, gum, candy andnow even cakes. We operate in over 60 countries. John Cadbury opened for business in 1824 - making us nearly 200 years young. We work with around 35,000 direct and indirect suppliers. We employ around 45,000 people. Every day millions of people around the world enjoy our brands.

10. In chocolate

11. Crème Egg, Flake and Green & Black’s

12. In Gum

13. Hollywood, Stimorol, Dentyne, Clorets and Bubbaloo.

14. In Candy

15. Eclairs

17. The Concept Cadbury’s has its fame spread all around the world for its chocolates The Idea: Apply the fame and flavours to the cakes

18. Cadbury’s Cakes

19. Products Place: Metropolitan cities of India Pricing: Pastries…….. Rs. 35 to Rs. 55 Cakes………… ½ Kg – Rs. 250 – Rs. 400 1 Kg – Rs. 500 – Rs. 800

20. Promotions: Cake Art workshops – In malls & College festivals 2. Events - “Cadbury’s Annual Cake Fest” Advertisements – i) Creating occasions: promoting and inducing purchases on every occasion ii) Print ads: newspapers n radio iii) TV ADs iv) Billboards

21. Packaging: Easy to carry paper boxes

22. USPs: Constant evolution and creation “Cake of the month”. Cakes with chocolate feel. Cakes made in front of You.

23. Segmentation: Not particular Target: Families Positioning: “Cadbury's Cakes: Completes every celebration” Competition: Very few existing players

26. Principal materials are packaging materials, sugar and other sweeteners, cocoa, and dairy products.

27. Enter into a forward purchase agreements and long-term contracts where appropriate.

29. Our Value’s Performance. Quality . Respect . Integrity . Responsibility

31. As a culture we value performance, quality, respect, integrity and responsibility.

32. We listen to everyone.

34. Guarantee that our customers and consumers come first.

35. Products and trademarks, meet approved standards.

37. Work with our supply chain and business partners.

38. Deliver superior products and service to our consumers and customers.

39. Create a passion for quality.