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This document discusses corporate communication in changing environments. It outlines the research objectives of conceptualizing corporate communication in change, describing how communication can enhance managing change, and describing strategic communication management. The discussion covers the evolution of corporate communication disciplines and functions. Communication plays an important role in three phases of change - letting go of the old, navigating the neutral zone, and beginning anew. Strategic corporate communication requires analyzing the internal environment, identifying stakeholders, issues, and implications to develop goals, policies, and programs to ease the pain of change.

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Corporate Communication in a changing environment -by- De la Rey van der Waldt (PhD) Potchefstroom University for Christian Higher Education REPUBLIC OF SOUTH AFRICA
Framework ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Introduction ,[object Object],[object Object],[object Object],[object Object]
2. Research problem ,[object Object],[object Object],[object Object]
3. Research objectives ,[object Object],[object Object],[object Object]
4. Discussion ,[object Object],[object Object],[object Object],[object Object]
Disciplines of corporate communication ,[object Object],[object Object],[object Object]
Managerial communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing communication ,[object Object],[object Object],[object Object]
Organizational communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Functions of corporate communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Roles of the corporate communication practitioner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unpredictable change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of communication in three distinct phases ,[object Object],[object Object],[object Object],[object Object]
Let go of the old ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In the neutral zone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The new beginning ,[object Object],[object Object],[object Object],[object Object]
5. Conclusion and recommendations ,[object Object],[object Object],[object Object]
People change, not organisations. Therefore people need to be informed.   Organisations must have a strategy aligned with the aims and goals of management. The corporate communication strategy should reflect the organisation’s corporate strategy. Strategy formulation and strategic planning is therefore a prerequisite for the developing of a sound corporate communication strategy.
Corporate communication strategy Adopted from Steyn & Puth (2000) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate communication strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you Baie dankie

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Vanderwaldti esitlus

  • 1. Corporate Communication in a changing environment -by- De la Rey van der Waldt (PhD) Potchefstroom University for Christian Higher Education REPUBLIC OF SOUTH AFRICA
  • 2.
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  • 4.
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  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. People change, not organisations. Therefore people need to be informed.   Organisations must have a strategy aligned with the aims and goals of management. The corporate communication strategy should reflect the organisation’s corporate strategy. Strategy formulation and strategic planning is therefore a prerequisite for the developing of a sound corporate communication strategy.
  • 21.
  • 22.
  • 23. Thank you Baie dankie