45. Tracking / Effectiveness "I know that half my advertising works. I just don't know which half." John Wanamaker (1838- 1922) If you say the same thing... STOP ADVERTISING.
46.
47. Selling Good Works Marketing a Non-Profit Organization Chris Houchens Blog & Website :: www.ChrisHouchens.com Email :: chris@shotgunconcepts.com Slides available online: www.slideshare.net/shotgunconcepts