Search engines like Google use robots to crawl and index websites, storing information about pages in a database. Websites rank well based on both on-page factors like titles, headings, text and internal links, as well as off-page factors like the number and quality of links from other websites. Building high-quality web pages with optimized on-page elements and external links can help websites rank higher in search results.

1. SEO
Demystified

2. How search engines work
Two things matter
What kind of websites rank well
Building web pages

3. Google = Database

4. Robots eat pages

5. Off-page factors =
Links

6. On-page factors =
Text

7. Hubs

9. Authoritie
s

11. Essays

13. Titles

15. Headings

17. Text/Copy

19. Links